Cassandra Lai
Senior Marketing Manager at Escapes.ca | Canada
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Cassandra Lai is a dynamic Senior Marketing Manager at Escapes.ca, where she leverages her extensive expertise in marketing and communications to spearhead innovative branding initiatives across multiple platforms, including Escapes.ca, Weddings by Escapes, and Journeys by Escapes. With a proven track record in promotional planning and strategic marketing, Cassandra is adept at crafting and executing comprehensive marketing strategies that not only enhance brand recognition but also significantly drive customer engagement and boost bookings.
In her current role, Cassandra oversees all facets of marketing and branding initiatives, ensuring that each campaign aligns with the overarching business objectives. Her responsibilities encompass marketing planning and development, budget management, and conducting in-depth market research to identify emerging trends and customer preferences. Cassandra’s keen eye for detail is evident in her management of campaign execution, where she ensures that all marketing materials and content meet the highest standards of quality and effectiveness.
Cassandra’s skill set is diverse, incorporating advanced digital marketing techniques, SEO optimization, and proficiency in design tools such as InDesign and Illustrator. Her background in event management and casino marketing further enriches her ability to create engaging experiences that resonate with target audiences. A natural leader, Cassandra excels in cross-team collaboration, fostering an environment of creativity and innovation that empowers her team to achieve exceptional results. Through her strategic vision and hands-on approach, Cassandra Lai continues to elevate the marketing efforts at Escapes.ca, driving growth and solidifying the brand’s position in the competitive travel industry.
Senior Marketing Manager at Escapes.ca in July 2024 to Present
Marketing Director at Playground Poker Club in December 2021 to May 2022
Casino Marketing Manager at Parq Vancouver in January 2019 to October 2021
Casino Marketing & Media Specialist at Parq Vancouver in June 2018 to January 2019
Interim Marketing Manager at Parq Vancouver in June 2017 to June 2018
Advertising & Media at Edgewater Casino in January 2015 to January 2017
Marketing Media Coordinator at Edgewater Casino in January 2013 to January 2015
Marketing Event Coordinator at Edgewater Casino in January 2011 to January 2013
Raffle Prize Volunteer at YWCA Women of Distinction Awards in May 2011 to May 2011
Online Advertising Agency at MarketingSector.com in March 2011 to May 2011
Receptionist at Cushman & Wakefield in August 2007 to August 2010
Cashier at SportChek in January 2007 to May 2007
Key Holder at B.B. Blue in August 2004 to March 2007
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British Columbia Institute of Technology, Marketing Management Certificate, October 2026
Canadian Business Services, October 2026
British Columbia Institute of Technology, Marketing Management Diploma, October 2026
British Columbia Institute of Technology, Marketing Associate Certificate, October 2026
Kwantlen Polytechnic University, October 2026
HarvardX, Certificate, October 2026
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Online Advertising
Advertising
SEO
Marketing
WordPress
InDesign
Illustrator
Facebook
Copywriting
Email Marketing
Sales
Management
Social Media Marketing
Event Management
Event Planning
Social Media
Graphic Design
Customer Service
Photoshop
Team Building
Project Planning
Supervisory Skills
Dreamweaver
Casino Marketing
Strategy Development
Corporate Communications
Product Positioning
Problem Solving
Managing Agency Relationships
Leadership
Cross-team Collaboration
Marketing Event Planning
Direct Mail Marketing
Product Launch
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Discover more about Escapes.caWhat is Cassandra Lai email address?
Email Cassandra Lai at [email protected], [email protected] and [email protected]. This email is the most updated Cassandra Lai's email found in 2026.
How to contact Cassandra Lai?
To contact Cassandra Lai send an email to [email protected], [email protected] or [email protected]. (updated on September 30, 2024)
What company does Cassandra Lai work for?
Cassandra Lai works for Escapes.ca
What is Cassandra Lai's role at Escapes.ca?
Cassandra Lai is Senior Marketing Manager
What is Cassandra Lai's Phone Number?
Cassandra Lai's phone (416) ***-*256
What industry does Cassandra Lai work in?
Cassandra Lai works in the Leisure, Travel & Tourism industry.
Cassandra Lai Email Addresses
Cassandra Lai Phone Numbers
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