Caroline Jonquet

Caroline Jonquet currently excels as a Market Research Consultant at Freelance, where she leverages her extensive expertise to deliver insightful and strategic market intelligence to a diverse client portfolio. In her role, she manages complex research projects from inception to completion, ensuring alignment with client objectives and industry best practices. Caroline’s ability to coordinate cross-functional teams and facilitate effective communication has been instrumental in executing qualitative and quantitative research initiatives, including moderating in-depth interviews (IDIs), triads, duos, focus groups, and online communities. Her proficiency in creating and translating recruitment materials and discussion guides ensures seamless participant engagement across French and English-speaking audiences.

With a keen eye for detail and a strong analytical mindset, Caroline produces comprehensive transcripts, content analyses, and detailed reports that inform strategic decision-making. Her expertise in marketing research, combined with her skills in communication marketing, allows her to synthesize complex data into actionable insights, supporting clients in refining their marketing strategies and understanding consumer behavior. Caroline’s proficiency with tools such as Microsoft Excel, Word, and PowerPoint enhances her ability to present findings clearly and persuasively.

Her background in communication-marketing, complemented by her passion for cultural exploration, enriches her approach to market research by incorporating diverse perspectives and innovative methodologies. Whether developing strategic marketing plans or conducting public relations analyses, Caroline’s dynamic and proactive attitude ensures she consistently delivers value-driven results. Her commitment to excellence and her ability to adapt to evolving industry trends make her a trusted partner in market research and strategic consulting.