Caroline Errickson

Caroline Errickson serves as a Senior Account Executive at ScentAir, where she plays a pivotal role in transforming the guest experience through the power of scent marketing. With a keen understanding of how fragrance can elevate brand perception and customer satisfaction, Caroline is dedicated to helping businesses—from luxury hotels to retail establishments—craft memorable atmospheres that resonate with their clientele. Her expertise in B2B sales and account management has enabled her to successfully navigate complex sales processes, leveraging tools like Salesforce.com to optimize lead generation and track client engagement.

At ScentAir, Caroline is currently spearheading several key projects focused on expanding the company's footprint in the hospitality sector. She collaborates closely with marketing teams to develop innovative scent solutions tailored to each client's unique brand identity. By conducting in-depth market research and utilizing her skills in cold calling and new business development, Caroline identifies emerging trends and opportunities that align with the evolving needs of her clients. Her passion for creative processes fuels her drive to not only meet but exceed client expectations, ensuring that each fragrance solution is not just a product, but a strategic branding tool.

Caroline's commitment to scent marketing extends beyond mere sales; she aims to educate businesses about the profound impact of olfactory branding on customer loyalty and retention. As she continues to thrive in her role at ScentAir, Caroline envisions leveraging her extensive experience to one day launch her own venture, where she can further explore her creative aspirations while continuing to innovate within the fragrance industry.