Carlito Barcelos

Carlito Barcelos currently serves as a Business Analyst focused on Growth at MercadoLibre, where he plays a pivotal role in enhancing customer experiences through data-driven decision-making. With a solid academic foundation in Civil Engineering, holding both a bachelor's and a master's degree, Carlito has honed his analytical skills, enabling him to dissect complex data sets and extract actionable insights. His expertise lies in collaborating with cross-functional teams, including Capabilities, Product, and Marketing, to identify growth opportunities and enhance customer engagement.

In his current role, Carlito is deeply involved in developing segmented models that cater to the unique needs of MercadoLibre's diverse customer base. By understanding customer pain points and preferences, he effectively tailors value propositions that resonate with users, driving both retention and acquisition. His commitment to leveraging data analytics ensures that every strategic decision is backed by robust evidence, ultimately leading to improved product offerings and customer satisfaction.

Carlito's skill set is comprehensive, encompassing Microsoft Office proficiency, leadership, research, public speaking, and problem-solving. His experience in product marketing and management, coupled with a strong grasp of OKRs and business strategy, positions him as a key player in MercadoLibre's mission to innovate and grow in the competitive e-commerce landscape. Through his dedication to understanding customer needs and translating them into effective business strategies, Carlito continues to contribute significantly to the company's success and evolution in the digital marketplace.