Carla Shearman
Managing Director at The PR Collaborative | Perth, Western Australia, Australia
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Carla Shearman, Managing Director of The PR Collaborative, brings a wealth of expertise and a fresh perspective to the world of public relations. With over 30 years of experience in the industry, Carla has built a reputation for delivering purposeful communication strategies that foster trust, shift narratives, and generate meaningful impact for her clients. At The PR Collaborative, she leverages her extensive background in corporate communications, marketing, and digital media to craft tailored PR solutions that meet the unique needs of each client. Her leadership is characterized by a hands-on approach—personally managing all accounts and projects to ensure transparency, accountability, and measurable results.
Under Carla’s guidance, The PR Collaborative has successfully executed key campaigns across diverse sectors, including leading brands, non-profit organizations, and corporate entities across Australia. Her expertise in press releases, social media marketing, and program management enables her to develop integrated communication strategies that enhance brand reputation and stakeholder engagement. Carla’s ability to navigate complex issues and manage crisis communications has been instrumental in safeguarding her clients’ reputations and positioning them for long-term success.
Her commitment to innovative, purpose-driven communication is complemented by her skills in public speaking, copywriting, and editing, which she uses to craft compelling narratives that resonate with target audiences. As a founder of a boutique agency that prioritizes flexible, transparent fee models and individually tailored solutions, Carla continues to push the boundaries of traditional PR, emphasizing authentic storytelling and strategic media relations to create impactful, lasting change.
Tutor at Murdoch University in July 2025 to Present
Managing Director at The PR Collaborative in June 2017 to Present
Lecturer at Edith Cowan University in January 2017 to January 2022
WA Market Leader/General Manager at PPR Australia and New Zealand in July 2015 to June 2017
Group Director Corporate and Consumer at PPR Australia and New Zealand in January 2011 to July 2015
Senior Counsel at PPR Australia and New Zealand in April 2009 to April 2012
General Manger - WA at Rowland in January 2007 to January 2009
Lecturer at London School Of Public Relations - Jakarta in January 2007 to January 2009
Managing Director at Shearmans PR in February 1996 to February 2007
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Greenwood Senior High School
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Strategic Communications
Public Relations
Crisis Communications
Marketing Communications
Strategy
Stakeholder Engagement
Crisis Management
New Media
Business Strategy
Management
Public Speaking
Media Relations
Corporate Communications
Reputation Management
Community Engagement
Worksop Facilitation
Speech Writing
Internal Communications
Brand Development
Communications Planning
Copywriting
Corporate Social Responsibility
Creative Direction
Editing
Government
Digital Media
Digital Marketing
Event Management
Integrated Marketing
International Relations
Journalism
Marketing
Politics
Press Releases
Program Management
Newsletters
Public Affairs
Publicity
Social Media
Publications
Social Media Marketing
Workshop Facilitation
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Discover more about The PR CollaborativeWhat is Carla Shearman email address?
Email Carla Shearman at [email protected]. This email is the most updated Carla Shearman's email found in 2026.
What is Carla Shearman phone number?
Carla Shearman phone number is 0418 140 220.
How to contact Carla Shearman?
To contact Carla Shearman send an email to [email protected]. If you want to call Carla Shearman try calling on 0418 140 220. (updated on July 20, 2025)
What company does Carla Shearman work for?
Carla Shearman works for The PR Collaborative
What is Carla Shearman's role at The PR Collaborative?
Carla Shearman is Managing Director
What industry does Carla Shearman work in?
Carla Shearman works in the Public Relations & Communications industry.
Carla Shearman Email Addresses
Carla Shearman Phone Numbers
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