Carla Multedo

Carla Multedo currently serves as the Global Logistics Manager at Rock in Rio, where she leverages her extensive background in project and operations management to oversee the complex logistics operations that underpin the festival's worldwide editions. With over 13 years of experience, Carla has become a key figure in orchestrating seamless event execution, ensuring that every logistical detail—from hospitality arrangements to artist coordination—is meticulously planned and executed. Her expertise in developing innovative logistical models has been instrumental in creating scalable solutions, such as the Hospitality Plan model, which has been successfully replicated across multiple international editions. This model encompasses hotel accommodations, airport transfers, ground transportation, and flight operations, demonstrating her strategic planning and creative problem-solving skills in managing large-scale, multi-faceted logistics.

In her role, Carla excels at leading diverse teams, fostering a collaborative environment that emphasizes clear communication and strategic thinking. She is adept at coordinating artist interactions with various operational areas, ensuring that artist requests and needs are seamlessly integrated into the overall festival logistics. Her ability to manage client relationships and support brand objectives has been crucial in maintaining Rock in Rio’s reputation for excellence. Carla’s leadership combines critical thinking, people-oriented management, and a strategic approach to logistics, enabling her to navigate the complexities of global event operations efficiently. Her skills in production, English communication, and team leadership position her as a vital asset in delivering memorable experiences for attendees, artists, and stakeholders worldwide.