Bryan Choong, General Manager (Retail Media, Digital Engagement and Growth) at FairPrice Group

Bryan Choong

General Manager (Retail Media, Digital Engagement and Growth) at FairPrice Group | Singapore

Profile last verified July 2026
Information Technology & Services Verified Profile Singapore The University of Manchester
Verified

Personal Email

***@hotmail.com

Personal • High Confidence

Phone Number

+65*****

Singapore • Mobile

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Bryan Choong Socials
Bryan Choong Work Experience

General Manager (Retail Media, Digital Engagement and Growth) at FairPrice Group in October 2023 - Present

Head of O2O (Offline-to-Online) Business at NTUC Fairprice Co-operative Ltd in November 2019 - April 2024

Head of Digital Strategy and PMO at NTUC Fairprice Co-operative Ltd in August 2018 - November 2019

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Group Services Strategy Enablement Director at Dimension Data in October 2015 - August 2018

Manager, Strategy Management and Analytics (SI Global Services) at Dimension Data in March 2014 - September 2015

Business Operations Manager at Dimension Data in March 2012 - February 2014

Strategy and Business Development Manager at Nokia in November 2010 - February 2012

Strategy Manager at SingTel in November 2009 - December 2010

Senior Business Analyst at A.T. Kearney in November 2005 - November 2009

Bryan Choong Education

The University of Manchester, January 2002 to January 2005

Bryan Choong Skills
Business Strategy Business Planning Telecommunications Strategy Mobile Devices Management Consulting Competitive Analysis Business Modeling Market Entry Business Analysis Valuation Forecasting Management Analysis Portfolio Management Analytics Budgets Strategic Planning Integration Business Development Program Management
About Bryan Choong’s Current Company
FairPrice Group

NTUC Fairprice Co-operative Limited is and will always be Singapore's very own icon. With a clear social mission to moderate cost of living and help Singaporeans, we have grown over the years to become Singapore's largest retailer. We are constantly transforming ourselves to serve the needs of our customers, provide them with a world-class quality shopping experience and to continue to do good for Singapore. In 2017, we were named Human Capital Partner by the Tripartite Alliance for Fair and Progressive Employment Practices (TAFEP) and the Ministry of Manpower (MOM). The Human Capital Partners are fair and progressive employers recognised for our exemplary human capital programmes and progressive workplace practices.

Discover more about FairPrice Group
Bryan Choong’s Colleagues
Andre K

Andre K

Singapore

Analytics Team Builder | e-Commerce | Ex-Lazada Ex-consulting

Head of Insights & Analytics at Digital Commerce Intelligence
(August 2026 – August 2026)

Freddy Chang

Freddy Chang

Singapore

Head, Group Program Management

Head, Group Program Management at YCH Group
(January 2024 – Present)

Deepak Soni

Deepak Soni

Singapore

SAP BTP lead at NTUC Fairprice Co-operative Ltd

SAP HANA/FIORI Sr. Consultant at NTUC Fairprice Co-operative Ltd
(September 2018 – Present)

Abdul Ibrahim

Abdul Ibrahim

Singapore

Group Category Manager

Group Category Manager at NTUC FairPrice
(April 2024 – Present)

Amit Kumar

Amit Kumar

Singapore

Immediate Joiner |SAP BTP | SAP CAPM | SAPUI5 | FIORI | CDS | CPI | MII | IOT

SAP BTP Full Stack Developer at NTUC FairPrice
(June 2022 – Present)

Donnie Lee

Donnie Lee

Singapore

User Experience Researcher at NTUC FairPrice

UX Research Lead at NTUC FairPrice
(January 2022 – Present)

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Frequently asked questions about Bryan Choong

What is Bryan Choong email address?

Email Bryan Choong at [email protected] and [email protected]. This email is the most updated Bryan Choong's email found in 2026.

How to contact Bryan Choong?

To contact Bryan Choong send an email to [email protected] or [email protected].

What company does Bryan Choong work for?

Bryan Choong works for FairPrice Group.

What is Bryan Choong's role at FairPrice Group?

Bryan Choong is General Manager (Retail Media, Digital Engagement and Growth)

What industry does Bryan Choong work in?

Bryan Choong works in the Information Technology & Services industry.

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