Brigitte Bayer

Q: What is Brigitte Bayer email address?

Email Brigitte Bayer at asari.bayer@gmx.de, brigitte.bayer@eu.sony.com, brigitte.bayer@mediengruppe-rtl.de and b.bayer@g-i-m.com. This email is the most updated Brigitte Bayer's email found in 2026.

Q: How to contact Brigitte Bayer?

To contact Brigitte Bayer send an email to asari.bayer@gmx.de, brigitte.bayer@eu.sony.com, brigitte.bayer@mediengruppe-rtl.de or b.bayer@g-i-m.com. (updated on February 24, 2025)

Senior Research Director at GIM Gesellschaft für Innovative Marktforschung mbH | Cologne, North Rhine-Westphalia, Germany

About Brigitte Bayer

Brigitte Bayer, as Senior Research Director at GIM Gesellschaft für Innovative Marktforschung mbH, brings a wealth of expertise in consumer insights, media research, and advertising effectiveness. In her current role, she leads a dynamic team dedicated to delivering actionable market intelligence that informs strategic decision-making for clients across various industries. Brigitte’s deep understanding of Zielgruppenforschung (target group research) enables her to develop nuanced segmentation models that uncover key consumer segments, allowing brands to tailor their messaging and media strategies more effectively. Her proficiency in Medienforschung (media research) ensures that her team stays ahead of evolving media trends, providing clients with insights into media consumption patterns, advertising reach, and engagement metrics.

One of her key projects involves comprehensive media trend analyses, where she leverages advanced UX Research techniques to optimize media planning and improve campaign performance. Brigitte’s expertise in Customer Insight and Market Research allows her to identify emerging consumer behaviors and preferences, translating complex data into clear, strategic recommendations. Her skills in Öffentlichkeitsarbeit/PR and Product Marketing further enhance her ability to craft compelling narratives around research findings, ensuring that insights resonate with both internal stakeholders and external clients.

Brigitte’s innovative approach combines creativity skills with rigorous data analysis, enabling her to develop tailored marketing strategies that maximize ROI. Her leadership in cross-functional projects emphasizes her commitment to integrating media research with broader marketing and communication objectives, ultimately helping clients stay competitive in a rapidly changing media landscape. With her comprehensive skill set and strategic vision, Brigitte Bayer continues to drive impactful consumer insights that shape the future of media and advertising research at GIM.

Brigitte Bayer Work

Senior Research Director at GIM Gesellschaft für Innovative Marktforschung mbH in June 2024 to Present

Vice President like to KNOW at RTL Deutschland in November 2021 to May 2024

Senior Head of Audience, Trend & UX Research at RTL Deutschland in January 2021 to October 2021

Brigitte Bayer Education

University of Tübingen, Master’s Degree, November 1988 to November 1994

Freie Journalistenschule Berlin, PR-Referent, November 2026

Rheingold Insitute Cologne, November 2026

Brigitte Bayer Skills

Produktforschung und -entwicklung

Medienforschung

Quantitative Forschung

About Brigitte Bayer's Current Company

GIM Gesellschaft für Innovative Marktforschung mbH

Discover more about GIM Gesellschaft für Innovative Marktforschung mbH

Frequently Asked Questions about Brigitte Bayer

What is Brigitte Bayer email address?

Email Brigitte Bayer at [email protected], [email protected], [email protected] and [email protected]. This email is the most updated Brigitte Bayer's email found in 2026.