Boya A

Boya A is a highly skilled UX/UI Designer at Racing.com, where she leverages her comprehensive background in multimedia design and user experience to craft engaging, user-centered digital solutions for the racing community. In her current role, Boya has taken on a pivotal position in shaping the platform’s user interface and experience, ensuring that both casual fans and dedicated enthusiasts can navigate the site effortlessly. Her expertise in UX research, including conducting in-depth qualitative and quantitative studies—such as user interviews, surveys, and usability testing—has been instrumental in informing design decisions that resonate with users’ needs and preferences.

One of Boya’s standout achievements at Racing.com is leading the end-to-end product design of the Racing Calendar, a feature that has significantly enhanced user engagement and retention. This project involved meticulous wireframing, prototyping in Figma and Adobe XD, and iterative usability testing to optimize the interface for clarity and ease of use. As a result, the Racing Calendar contributed to a remarkable increase in returning users, from 31.3% to 72.9% year-over-year, demonstrating her ability to translate user insights into impactful design solutions.

Boya’s proficiency with industry-standard tools such as Adobe Creative Suite, InVision, and After Effects complements her strong foundation in user-centered design principles. Her strategic approach to interface design, combined with her ability to communicate complex concepts clearly, makes her a valuable asset in driving Racing.com’s digital innovation. Through her work, Boya continues to elevate the platform’s user experience, ensuring it remains intuitive, engaging, and aligned with industry best practices.