Bo Jakubenko
Global Brand Director at Penfolds | Greater Melbourne Area
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Bo Jakubenko currently serves as the Global Marketing Manager for Penfolds, where she provides visionary leadership and strategic direction to elevate the iconic wine brand on the international stage. In this newly created role, Bo oversees a comprehensive portfolio that encompasses brand strategy, portfolio management, innovation, and consumer engagement initiatives. Her leadership is instrumental in shaping Penfolds’ global brand narrative, ensuring alignment with evolving consumer preferences and market trends. Bo’s expertise in digital marketing, retail marketing, and marketing communications enables her to craft compelling brand stories that resonate across diverse markets, while her skills in relationship building and agency management foster strategic partnerships and collaborations that amplify Penfolds’ reach and influence.
Key projects under Bo’s stewardship include innovative product launches, immersive brand activations, and high-impact content campaigns that leverage digital platforms and social media to connect with a new generation of wine enthusiasts. Her focus on consumer insights and data-driven decision-making ensures that Penfolds’ marketing efforts are both targeted and effective, driving growth and brand loyalty worldwide. Bo’s strategic vision also emphasizes brand protection and reputation management, safeguarding Penfolds’ legacy while pioneering new avenues for innovation and market expansion.
Recognized for her leadership and creative excellence, Bo was awarded ‘Future Leader of the Year’ at The Global Marketing Society Excellence Awards in London and was nominated as one of the 200 Women Redefining the Creative Industry by The Dots. Her extensive experience managing global and regional brand portfolios, combined with her passion for storytelling and strategic innovation, positions her as a key driver in Penfolds’ ongoing success and evolution in the competitive premium wine industry.
Global Brand Director at Penfolds in July 2023 to Present
Head of Marketing, Global Brand Strategy, Innovation & Insights - Penfolds at Penfolds in June 2021 to July 2023
Global Marketing Manager - Penfolds at Penfolds in April 2019 to June 2021
European & Global Marketing Manager at Treasury Wine Estates in February 2015 to April 2019
Various roles across Brand/Shopper/Sales/Insights at Asahi Beverages in December 2009 to February 2015
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MiniMBA, September 2026
International Marketing Leaders Programme - Brand Learning (London), September 2026
Wine & Spirit Education Trust, September 2026
Monash University, Double degree in a Bachelor of Business (Mktg) & Bachelor of Arts (Sociology/Behavioural Studies)
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Business Strategy
Marketing Strategy
Marketing
Brand Management
Product Development
FMCG
Integrated Marketing
Strategy
Social Media
Marketing Management
Brand Development
Advertising
Project Management
Media Buying
Product Marketing
Digital Marketing
Brand Architecture
Branding & Identity
Product Design
Customer Insight
Retail Marketing
Social Media Marketing
Market Research
Fast-Moving Consumer Goods (FMCG)
Alcoholic Beverages
Product Innovation
P&L Management
International Marketing
Digital Strategy
Strategic Planning
Management
Cross-functional Team Leadership
Team Leadership
Communication
Stakeholder Management
Strategic Thinking
Team Management
Relationship Building
Marketing Communications
Category Insights
Consumer Insight
Agency Relationship Management
Rebranding
Brand Activation
Brand Positioning Strategies
Brand Protection
Communication Development
Influence Others
Marketing Campaigns
Nonprofit Organizations
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Discover more about PenfoldsWhat is Bo Jakubenko email address?
Email Bo Jakubenko at [email protected] and [email protected]. This email is the most updated Bo Jakubenko's email found in 2026.
How to contact Bo Jakubenko?
To contact Bo Jakubenko send an email to [email protected] or [email protected]. (updated on March 16, 2025)
What company does Bo Jakubenko work for?
Bo Jakubenko works for Penfolds
What is Bo Jakubenko's role at Penfolds?
Bo Jakubenko is Global Brand Director
What is Bo Jakubenko's Phone Number?
Bo Jakubenko's phone (**) *** *** 393
What industry does Bo Jakubenko work in?
Bo Jakubenko works in the Wine & Spirits industry.
Bo Jakubenko Email Addresses
Bo Jakubenko Phone Numbers
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