Birgit Rothwiehler

Birgit Roth-wiehler brings over 22 years of extensive experience in the live entertainment industry, demonstrating a remarkable track record in promoting and managing a diverse portfolio of events. As Managing Director of PGM Promoters Group Munich Konzertagentur GmbH, affiliated with CTS Eventim AG, she has established herself as a leading figure in Munich’s vibrant concert and event scene. Her role encompasses strategic planning, event promotion, and operational oversight, ensuring the seamless execution of over 110 events annually, ranging from intimate theatre productions and festivals to large-scale open-air concerts and exhibitions.

Throughout her career, Birgit has developed a keen expertise in negotiating complex contracts, managing budgets, and overseeing all facets of event logistics—from initial concept development to post-event settlement and auditing. Her meticulous attention to detail and commitment to cost-effective management have been instrumental in maintaining high standards of quality and customer satisfaction. She excels in coordinating cross-functional teams, liaising with artists, vendors, and stakeholders to deliver memorable entertainment experiences.

Key projects under her leadership include the successful launch of multiple large-scale festivals and innovative live-shows that have garnered critical acclaim and strong audience engagement. Her proficiency in event planning, financial management, and entertainment industry dynamics positions her as a highly competent and eloquent manager. Birgit’s strategic vision and operational expertise continue to drive PGM’s growth, reinforcing its reputation as Munich’s premier local promoter company. Her dedication to excellence and her comprehensive skill set make her a pivotal figure in the live entertainment landscape.