Billi Stringer

Billi Jo Stringer, as the Business Owner of J&L Tack Supply, brings a wealth of expertise in strategic management, marketing, and customer engagement to the company. Her current role focuses on expanding the business through innovative online marketing strategies, including the development and optimization of the company's website launched in 2022. Billi Jo’s background in education and her experience as a marketing instructor have uniquely positioned her to leverage digital platforms effectively, enhancing J&L Tack’s visibility within the equestrian community and beyond.

Under her leadership, J&L Tack Supply has diversified its offerings, not only providing an extensive selection of saddles and tack but also offering specialized saddle fitting services that cater to both novice and seasoned riders. Her keen eye for inventory management and strategic planning ensures that the business maintains a well-curated product lineup, meeting the evolving needs of customers. Additionally, Billi Jo is overseeing the renovation of a new space designed to expand the business into RV, camping, and ATV/UTV supplies, demonstrating her commitment to diversifying revenue streams and enhancing the customer experience.

Her expertise in sales management, negotiation, and team building has been instrumental in creating a genuine western shopping experience through the onsite boutique, fostering customer loyalty and community engagement. With a focus on leveraging her skills in management and leadership, Billi Jo continues to drive growth at J&L Tack Supply, positioning it as a trusted name in equestrian and outdoor retail markets.