Bianca Brocaldi

Bianca Brocaldi is a dynamic UX/UI Designer at Simbi, where she leverages her academic background in Design and her ongoing postgraduate studies in UX and digital product design to create intuitive and engaging user experiences. With a strong foundation in information architecture, Bianca excels in developing comprehensive sitemaps and user journey maps that lay the groundwork for effective digital solutions. Her expertise extends to the construction and validation of wireframes and navigable prototypes, ensuring that every design element is user-centered and aligned with the needs of the target audience.

At Simbi, Bianca is deeply involved in key projects that emphasize the importance of user experience research. She conducts thorough studies to define user needs, applying both qualitative and quantitative research methods to gather valuable insights. This analytical approach allows her to create user flows that enhance usability and drive engagement. Additionally, Bianca is skilled in conducting usability testing and gathering feedback, which she uses to refine designs in accordance with established style guides and design principles.

Her proficiency in tools like Adobe XD and Adobe After Effects enables her to bring her creative visions to life, while her strong grasp of graphic design and brand identity ensures that each project not only meets functional requirements but also resonates with users on a visual level. Passionate about continuous learning and embracing new challenges, Bianca is committed to pushing the boundaries of UX/UI design, making her a vital asset to the Simbi team and the broader entrepreneurial landscape through her venture, Brocaldesign.