Berthold Federer

Berthold Federer currently serves as the Manager of Distributormarkets B2B EMEA (Freelance) at Brita GmbH, where he leverages his extensive expertise in water filtration solutions to strengthen and expand the company's partner network across Eastern Europe, North Africa, and Asia. In this strategic role, Berthold is responsible for managing and developing key relationships with distributors, ensuring the alignment of business strategies to meet the unique needs of the foodservice and HoReCa sectors. His deep understanding of the water filtration industry, combined with his skills in international sales management and negotiation, enables him to identify new market opportunities and drive sustainable growth within these regions.

Berthold’s key projects often focus on optimizing partner performance, implementing innovative sales strategies, and enhancing the value proposition of Brita’s water filtration products for foodservice outlets. His expertise in business development and management allows him to navigate complex market dynamics, ensuring that Brita’s solutions are positioned as the preferred choice for hygiene, safety, and sustainability in the hospitality industry. As a managing partner network professional, Berthold excels at fostering collaborative relationships, negotiating mutually beneficial agreements, and delivering tailored solutions that meet the specific demands of HoReCa clients.

With a keen eye on industry trends and a strong background in management and sales, Berthold Federer continues to play a pivotal role in expanding Brita’s footprint in the B2B water filtration market across diverse regions. His strategic approach and industry-specific knowledge make him a valuable asset in driving business growth, enhancing partner engagement, and reinforcing Brita’s reputation as a leader in sustainable water solutions for the foodservice industry.