Berri Tay

Berri Tay currently serves as the APAC Marketing Manager at Allied Telesis, where she plays a pivotal role in shaping and executing the company's regional marketing strategies. In this capacity, Berri leverages her expertise in digital marketing, event management, and content strategy to drive brand awareness and accelerate business growth across the APAC region. Her role involves collaborating closely with regional sales leaders to develop integrated marketing campaigns that align with business objectives, ensuring a cohesive approach to market penetration and customer engagement.

One of Berri’s key projects includes the launch of targeted digital campaigns designed to enhance lead generation and nurture customer relationships through innovative content strategies and digital asset management. She has also spearheaded regional events and webinars that facilitate direct engagement with clients and partners, strengthening Allied Telesis’ presence in competitive markets. Her focus on streamlining digital asset management ensures that marketing collateral is consistently optimized for various channels, maximizing impact and efficiency.

With a strong foundation in strategic marketing and creative strategy, Berri is adept at managing cross-functional teams and fostering collaboration across sales, product, and marketing units. Her skills in management, customer service, and team building underpin her ability to deliver results that contribute to revenue and profit growth. Committed to continuous improvement, Berri actively explores new business generation opportunities and innovative marketing techniques to maintain Allied Telesis’ leadership position in the industry. Her dynamic approach and results-driven mindset make her a valuable asset in driving marketing excellence across the APAC region.