Bernhard Krempl
Head of Sales Strategic Key Accounts at PUMA Group | Germany
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Bernhard Krempl currently serves as the Head of Sales Strategic Key Accounts at PUMA Group, where he leverages over a decade of expertise in sales, e-commerce, and product merchandising to drive growth and innovation within the brand’s most critical markets. His role encompasses overseeing strategic partnerships with key accounts across Central Europe, including prominent streetwear retailers like Snipes and Foot Locker, as well as leading e-commerce collaborations with Zalando and About You. Bernhard’s deep understanding of the sport and streetwear markets, combined with his strategic mindset, enables him to develop tailored solutions that enhance brand visibility and revenue streams.
At PUMA, Bernhard is responsible for managing a diverse portfolio of brand enhancer accounts such as Highsnobiety, Asphaltgold, Overkill, and BSTN, ensuring that each partnership aligns with the company’s overarching sales and marketing strategies. His leadership extends to guiding and motivating a high-performing team of 17 sales professionals, fostering a collaborative environment focused on achieving ambitious P&L objectives and expanding market share. Bernhard’s expertise in wholesale, key-account management, and inline skate performance marketing allows him to craft innovative go-to-market strategies that resonate with both retail partners and end consumers.
His comprehensive experience working across Central and Eastern Europe on a global level provides him with a nuanced understanding of regional market dynamics, consumer behavior, and the evolving landscape of sports and streetwear retail. Bernhard’s passion for ownership and performance-driven sales, combined with his strategic vision, positions him as a key driver in PUMA’s continued success in the competitive athletic and lifestyle segments.
Head of Sales Strategic Key Accounts at PUMA Group in February 2024 to Present
Team Head Strategic Pure Player at PUMA Group in August 2022 to January 2024
Team Head Strategic Account Zalando at PUMA Group in July 2021 to July 2022
Senior Key Account Manager Zalando (stretch position) at PUMA Group in November 2019 to June 2021
Senior Manager Global Go-To-Market / Merchandising Footwear at PUMA Group in June 2018 to October 2019
Head of Merchandising Eastern Europe (Poland, Czech Republic, Slovakia, Hungary, Baltics, Romania) at PUMA Group in January 2016 to May 2018
Senior Manager Merchandising Apparel D/A/CH (Germany, Austria, Switzerland) at PUMA Group in January 2015 to December 2015
Manager Merchandising Performance Apparel D/A/CH (Germany, Austria, Switzerland) at PUMA Group in January 2013 to December 2014
Junior Product Line Manager Apparel Central Europe (Germany, Austria, Switzerland, Benelux) at PUMA Group in August 2011 to December 2012
Freelancer Promotion/Events at Voelkl Tennis in March 2005 to July 2011
Working student Strategic Product Management at Siemens Healthineers in August 2010 to June 2011
Intern Product Marketing and Strategy at Rolls-Royce Motor Cars in September 2009 to February 2010
Apprenticeship industrial clerk at adidas Group in September 2006 to February 2009
Intern Marketing at Voelkl Vertriebs GmbH (Ski manufacturer) in April 2005 to September 2005
Intern product management and quality at Faurecia in February 2001 to July 2001
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Georg-Simon-Ohm-Hochschule Nürnberg, Diplom Betriebswirt (FH), September 2026
IHK - Industrie und Handelskammer, Industrial Clerk, September 2026
Fachhochschule Regensburg, Deggendorf, Pre Diploma, September 2026
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Sales
E-Commerce
Go-to-Market
Footwear
Apparel
Business Analysis
Business Strategy
product management
Forecasting
Wholesale
Vertrieb
Trendanalysen
Marketing
strategy
Markenführung
Großhandel
Produktmanagement
Kleidung
Einzelhandel
Mode
Sportbekleidung
Produktmarketing
Prognosen
Projektmanagement
Preiskalkulation
Account-Management
Marktanalyse
vertrieb
Verkaufsmanagement
Sport
Key-Account-Management
range planning
Textile know how
presentations internal and external
Sporting Goods Industry
Benchmarking
Team Building Workshop
Conflict Management Workshop
Time Management Workshop
3 month Australia travel in combination with English school
common ground
KPI reports
Skiing Instructor
Inline Skate Instructor
KPI-Dashboards
Performance-Marketing
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Discover more about PUMA GroupWhat is Bernhard Krempl email address?
Email Bernhard Krempl at [email protected] and [email protected]. This email is the most updated Bernhard Krempl's email found in 2026.
How to contact Bernhard Krempl?
To contact Bernhard Krempl send an email to [email protected] or [email protected]. (updated on February 24, 2025)
What company does Bernhard Krempl work for?
Bernhard Krempl works for PUMA Group
What is Bernhard Krempl's role at PUMA Group?
Bernhard Krempl is Head of Sales Strategic Key Accounts
What is Bernhard Krempl's Phone Number?
Bernhard Krempl's phone (**) *** *** 359
What industry does Bernhard Krempl work in?
Bernhard Krempl works in the Sports industry.
Bernhard Krempl Email Addresses
Bernhard Krempl Phone Numbers
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