Benoit Geis

Benoit Geis is a highly innovative and versatile industrial designer, currently serving as the Founder and CEO of 1964 Shoes, a dynamic brand under the umbrella of Jet Green. In his role as a freelance designer, Benoit leverages his extensive expertise in product development, combining creative vision with practical engineering to bring unique footwear and accessory concepts to life. His work at 1964 Shoes / FEET RUN focuses on both the optimization of existing products—enhancing design, functionality, and packaging—and the conception of entirely new lines that push the boundaries of contemporary footwear and lifestyle accessories.

Benoit’s key projects often involve designing a wide array of products, from innovative sneakers and sports accessories to bicycles and industrial soft goods. His approach integrates stylistic research through detailed sketches and visual explorations, ensuring each product aligns with current market trends while maintaining a distinctive identity. His ability to manage the entire product lifecycle—from initial concept and design to production follow-up—demonstrates his comprehensive understanding of the industry.

With a strong skill set in management, Benoit coordinates multidisciplinary teams, liaising with manufacturers, suppliers, and marketing professionals to ensure seamless project execution. His entrepreneurial spirit and design expertise enable him to create compelling, functional products that resonate with consumers and stand out in competitive markets. Whether developing new collections or refining existing lines, Benoit Geis’s work exemplifies a blend of aesthetic innovation and strategic product management, positioning 1964 Shoes as a forward-thinking brand in the footwear and lifestyle industry.