Benjamin Darde
Digital Engagement Director at National Basketball Association (NBA) | France
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Benjamin Darde is a seasoned sports industry professional with over a decade of regional leadership experience across Asia, notably within the NBA, Decathlon, and IRONMAN. Currently serving as the Digital Engagement Director at the NBA, Benjamin plays a pivotal role in shaping the league’s digital transformation and fan engagement strategies across 14 diverse markets. His expertise lies in developing innovative digital platforms, leveraging data-driven insights, and executing integrated marketing campaigns that resonate with local audiences while maintaining global brand consistency.
In his current role, Benjamin has successfully conceived and deployed the NBA Asia strategy aimed at expanding the league’s digital footprint and increasing fan loyalty through targeted content, social media marketing, and CRM initiatives. He established and leads a high-performing digital engagement team, managing four full-time professionals and coordinating a network of 30 freelancers to deliver localized content, live streaming, and interactive experiences. Under his leadership, the NBA launched digital platforms in seven countries, significantly boosting digital traffic, engagement metrics, and revenue streams.
Benjamin’s expertise extends to web analytics, SEO, and digital strategy, enabling him to optimize user experiences and maximize ROI across multiple channels. His passion for sports—football, basketball, running, and triathlon—fuels his innovative approach to integrating sports passions with digital marketing, creating authentic and compelling fan interactions. With a strong background in P&L management, business development, and partnerships, Benjamin continues to drive the NBA’s digital growth and deepen its connection with fans across Asia, making him a key driver of the league’s regional success.
Digital Engagement Director at National Basketball Association (NBA) in March 2020 to Present
Head of Marketing at DECATHLON HONG KONG in October 2018 to March 2020
Marketing Director at IRONMAN in July 2016 to September 2018
Senior Marketing Manager at IRONMAN in June 2014 to June 2016
Account Manager at POSSIBLE in October 2011 to June 2014
Project Manager at FullSIX in January 2009 to October 2011
Junior Auditor at Grant Thornton LLP in January 2008 to March 2008
Associate Product Marketing Manager Gold Card American Express at American Express in June 2007 to December 2007
Associate Sales Manager at Pall Corporation in July 2006 to September 2006
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NEOMA Business School, Master, September 2026
La Bruyère Highschool, Versailles, FRANCE, Baccalaureat, September 2026
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Team Leadership
Business Development
P&L Management
Web Marketing
Creative Direction
Digital Marketing
Web Analytics
Google Analytics
Online Advertising
Mobile Marketing
Social Media Marketing
Web 2.0
SEO
Online Marketing
Marketing
Digital Strategy
CRM
Marketing Strategy
Management
Customer Relationship Management (CRM)
Project Management
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Discover more about National Basketball Association (NBA)What is Benjamin Darde email address?
Email Benjamin Darde at [email protected], [email protected] and [email protected]. This email is the most updated Benjamin Darde's email found in 2026.
How to contact Benjamin Darde?
To contact Benjamin Darde send an email to [email protected], [email protected] or [email protected]. (updated on March 09, 2025)
What company does Benjamin Darde work for?
Benjamin Darde works for National Basketball Association (NBA)
What is Benjamin Darde's role at National Basketball Association (NBA)?
Benjamin Darde is Digital Engagement Director
What is Benjamin Darde's Phone Number?
Benjamin Darde's phone (**) *** *** 141
What industry does Benjamin Darde work in?
Benjamin Darde works in the Sports industry.
Benjamin Darde Email Addresses
Benjamin Darde Phone Numbers
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