Ben Stroot

Ben Stroot currently serves as the Manager of the Access & Media portfolio team within KPN's SMB Division, where he plays a pivotal role in shaping the company's strategic direction in the fast-evolving telecommunications landscape. As a key member of the Marketing Management Team, Ben leverages his extensive expertise in commercial strategy, pricing, and business transformation to drive growth and innovation across the portfolio. His leadership extends to a multifunctional team of 13 professionals, each specializing in areas such as product management, customer experience, and go-to-market execution.

Ben's core focus lies in optimizing the portfolio through continuous improvement of propositions, products, and pricing strategies, ensuring alignment with market demands and customer needs. His proficiency in pricing strategy and price setting enables KPN to maintain competitive advantage while maximizing profitability. Additionally, Ben oversees the development and execution of the commercial strategy, including go-to-market plans, marketing initiatives, and sales approaches, fostering a customer-centric approach that enhances KPN’s market positioning.

With a strong background in CRM and business process improvement, Ben is adept at implementing CRM strategies that enhance customer engagement and retention. His experience in management consulting and business transformation allows him to lead complex projects that streamline operations and improve overall business performance. Known for his proactive, goal-oriented mindset and structured approach, Ben consistently delivers results that support KPN’s growth ambitions in a highly competitive industry. His combination of analytical acumen and commercial insight positions him as a strategic leader capable of navigating the dynamic telecommunications environment and driving sustainable success.