Ben Odote

Ben Odote, currently serving as the Director at Consumer Focus International, brings over two decades of extensive experience in the dynamic field of market research. In his current role, Ben is at the forefront of strategic planning and management, overseeing the execution of complex research projects across diverse product categories and geographic markets. His leadership is instrumental in driving the company's mission to deliver actionable customer insights and data-driven solutions that empower clients to make informed business decisions.

Ben's expertise spans both qualitative and quantitative research methodologies, with a particular focus on consumer insight, segmentation, and data analysis. He has successfully managed large-scale field operations across the African region, ensuring the integrity and accuracy of data collection while maintaining high standards of quality control. His proficiency in proposal writing and client briefing allows him to tailor research solutions that meet specific client needs, fostering long-term partnerships built on trust and results.

A key project under his leadership involved a comprehensive market segmentation study for a major FMCG client, which provided critical insights into consumer behavior and preferences, ultimately guiding their marketing strategy. Ben also spearheads efforts to innovate research techniques, integrating advanced data analysis tools and focus group methodologies to deepen understanding of customer motivations. His strategic vision and management skills continue to position Consumer Focus International as a leader in market research, with a reputation for delivering insightful, actionable data that drives business growth across Africa and beyond.