Bella Sani

Bella Sani currently serves as the Director of Development at PCCW Group, where she plays a pivotal role in steering the company’s strategic expansion across Southeast Asia. With over 15 years of expertise in telecom and digital business development, Bella has been instrumental in driving PCCW’s regional growth, overseeing key projects that span digital infrastructure expansion, cross-border market entry, and strategic M&A initiatives. Her leadership has resulted in a remarkable 180% increase in regional revenue over five years, reflecting her deep understanding of market dynamics and her ability to execute complex growth strategies.

In her current role, Bella is responsible for spearheading market expansion efforts in Singapore, Thailand, Vietnam, Indonesia, and Malaysia. She leverages her expertise in international project management and ICT to develop scalable digital infrastructure solutions, including data center deployment and digital transformation initiatives that meet the evolving needs of the region. Bella’s proficiency in regulatory interactions and government cooperation has been crucial in navigating the diverse legal landscapes, ensuring seamless project implementation and sustainable growth.

Moreover, Bella has led four significant telecom and digital infrastructure M&A transactions valued at HK$700 million, strengthening PCCW’s regional competitiveness and fostering cross-border collaboration. Her strategic approach to M&A, combined with her skills in digital transformation and international business management, has enabled PCCW to establish a robust presence in Southeast Asia’s vibrant digital economy. Bella’s comprehensive expertise in data center infrastructure, ICT, and regional market development continues to position her as a key driver of PCCW’s ongoing success in the dynamic telecommunications landscape.