Beethi Sen

Beethi Sen, as the Controller at Samasource, plays a pivotal role in ensuring the company’s financial integrity and operational efficiency. In her current capacity, Beethi oversees all day-to-day accounting activities, including recording accrual entries, reconciling accounts, and preparing comprehensive multi-currency and consolidated financial statements. Her expertise in managing the entire audit process independently ensures that all documentation is accurate, complete, and compliant with GAAP standards, facilitating smooth audits and fostering stakeholder confidence. Beethi’s proficiency in financial reporting allows her to deliver precise actual results on a monthly basis, providing critical insights into revenue streams, margins, and overall financial health.

In her role, she manages complex cash activities, oversees accounts receivable and payable functions, and maintains grant accounting, ensuring compliance with grant-specific financial regulations. Beethi also prepares detailed revenue and margin analyses, enabling strategic decision-making and supporting the company’s growth initiatives. Her leadership extends to managing payroll and benefits for a global team, ensuring timely and accurate compensation processing.

With a strong foundation in accounting, financial reporting, and management, Beethi leverages her skills in Microsoft Excel and online advertising metrics to analyze financial data effectively. Her strategic approach to financial management supports Samasource’s mission to scale social impact through digital and mobile applications, aligning financial strategies with industry trends in online advertising and digital marketing. Beethi’s comprehensive expertise and hands-on management style make her an invaluable asset in driving financial excellence and operational success at Samasource.