Bee Lim
Asia Product & Innovation Manager at Duracell | Singapore
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Bee Leng Lim currently serves as the Asia Product & Innovation Manager at Duracell, where she plays a pivotal role in shaping the company's strategic growth and innovation initiatives across the Asia Pacific region. Leveraging her extensive background in FMCG and consumer products, Bee Leng is responsible for optimizing Duracell’s product portfolio to meet evolving market demands and consumer preferences. Her expertise in product management and shopper marketing enables her to develop and execute a comprehensive 3-year innovation master plan that aligns with the company’s strategic goals, ensuring the timely launch of new, market-relevant products.
In her role, Bee Leng leads cross-functional teams through complex project management processes, overcoming roadblocks with her problem-solving acumen and influence skills. She is deeply involved in market planning and digital marketing strategies, utilizing multi-channel marketing approaches to maximize product visibility and consumer engagement. Her focus on innovation and consumer insights allows her to identify emerging trends and translate them into actionable product development initiatives, driving profitable growth in a highly competitive landscape.
Bee Leng’s strategic mindset and operational expertise have contributed to successful product launches and portfolio enhancements that resonate with consumers across diverse markets in Asia. Her ability to balance innovation with operational efficiency underscores her reputation as a thinker and builder committed to delivering impactful solutions. As a key driver of Duracell’s growth in the region, Bee Leng continues to push the boundaries of consumer marketing, leveraging her skills to influence stakeholders and foster a culture of continuous innovation and market leadership.
Asia Product & Innovation Manager at Duracell in January 2017 to Present
Senior Manager, Marketing at APRIL Fine Paper Trading in January 2016 to January 2017
Regional Marketing Manager, APAC - Lighting products at Energizer in January 2007 to January 2015
Product Manager - Schick razor and blades, Energizer Rechargeable and Specialty batteries at Energizer in January 2000 to January 2007
Product Executive at Topseller Pte Ltd in January 1995 to January 1999
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Nanyang Technological University Singapore, Bachelor of Business (2nd lower honors), September 1992 to September 1995
Ngee Ann Polytechnic, September 2026
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Marketing Strategy
Marketing Management
Brand Management
Cross-functional Team Leadership
FMCG
Trade Marketing
Consumer Products
Product Marketing
Shopper Marketing
Marketing
Competitive Analysis
Product Management
Product Development
Forecasting
Collaborative Problem Solving
Merchandising Strategies
Influence Others
Consumer Marketing
Market Planning
Management
Pricing Strategy
market research
advertising
Multi-channel Marketing
Digital Marketing
Market Research
Fast-Moving Consumer Goods (FMCG)
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Discover more about DuracellWhat is Bee Leng Lim email address?
Email Bee Leng Lim at [email protected]. This email is the most updated Bee Leng Lim's email found in 2026.
How to contact Bee Leng Lim?
To contact Bee Leng Lim send an email to [email protected]. (updated on March 09, 2025)
What company does Bee Lim work for?
Bee Lim works for Duracell
What is Bee Lim's role at Duracell?
Bee Lim is Asia Product & Innovation Manager
What is Bee Lim's Phone Number?
Bee Lim's phone +44 ** **** *289
What industry does Bee Lim work in?
Bee Lim works in the Consumer Goods industry.
Bee Lim Email Addresses
Bee Lim Phone Numbers
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