Beatriz Cappatto

Beatriz Cappatto is a dynamic professional currently serving as the Junior Manager of External Communications at Novartis Brazil, where she leverages her extensive background in social communication and journalism to drive impactful communication strategies. With a degree in Social Communication - Journalism from PUC-Campinas and over 12 years of experience in the field, Beatriz has honed her expertise in corporate communication, media relations, and public relations, particularly within the healthcare sector.

In her role at Novartis, Beatriz is responsible for the strategic and tactical planning of external communications for key therapeutic areas, including cardiology, immunology, and neurology. Her work involves crafting compelling narratives that resonate with diverse audiences, from healthcare professionals to patients and stakeholders. Beatriz's ability to navigate complex medical information and translate it into accessible content is a testament to her strong journalism background and her commitment to effective communication.

Prior to her tenure at Novartis, Beatriz played a pivotal role at BCW, where she coordinated public relations efforts, enhancing brand visibility and engagement through strategic media outreach and social media initiatives. Her skills in internal communications also enable her to foster a cohesive message between Novartis's headquarters and its regional teams, ensuring alignment and clarity in communication efforts.

With a keen understanding of marketing strategy and a passion for storytelling, Beatriz Cappatto continues to make significant contributions to the field of external communications, driving initiatives that not only inform but also inspire action within the healthcare landscape.