Baylor Lawson

Baylor Lawson, currently serving as the Campus Manager at Fresh Prints, brings a dynamic blend of leadership, strategic thinking, and entrepreneurial spirit to his role. In this position, Baylor is responsible for overseeing the distribution of custom apparel and promotional products tailored to a diverse client base that includes student organizations, Greek life, university administration, intramural teams, and individual clients at NC State University. His role involves not only managing day-to-day operations but also proactively identifying and establishing relationships with key decision-makers such as Apparel Chairs, Greek Presidents, and Marketing Development Chairs. By leveraging his strong communication skills and customer validation expertise, Baylor effectively drives sales growth and enhances brand presence across campus.

Baylor’s background as a Business Finance student at NC State University complements his practical experience, allowing him to analyze customer needs and market trends with high accuracy. His skills in customer experience analysis and business administration enable him to implement targeted marketing strategies, optimize client engagement, and ensure guest satisfaction. Additionally, Baylor plays a vital role in new hire training, fostering a collaborative team environment that emphasizes teamwork and entrepreneurship. His ability to coordinate marketing recruitment efforts and deliver high-quality customer service positions him as a key contributor to Fresh Prints’ success on campus.

Through his strategic outreach and operational management, Baylor continuously seeks innovative ways to expand the company’s footprint within the university community. His hands-on approach, combined with a keen understanding of promotional product trends and campus culture, makes him an invaluable asset in building lasting relationships and driving revenue growth for Fresh Prints.