Barbara Kimura

Q: What is Barbara Kimura email address?

Email Barbara Kimura at barbarakimura@estadao.com.br. This email is the most updated Barbara Kimura's email found in 2026.

Q: How to contact Barbara Kimura?

To contact Barbara Kimura send an email to barbarakimura@estadao.com.br. (updated on December 02, 2024)

Analista Data Analytics| Data Insights Audiência at ESTADÃO | São Paulo, São Paulo, Brazil

About Barbara Kimura

Barbara Kimura is a pivotal force at ESTADÃO, serving as an Analista Data Analytics | Data Insights Audiência within the Diretoria de Estratégias Digitais. With a robust background in digital analytics, business intelligence, and marketing technology, she leverages her expertise to drive data-informed decisions that enhance audience engagement and optimize performance metrics. Barbara's proficiency in Google Analytics, particularly GA4, allows her to extract actionable insights from complex datasets, enabling the organization to refine its digital strategies effectively.

In her current role, Barbara actively collaborates with the Squad de Audiência, employing a Kanban methodology via JIRA to streamline project workflows. She is instrumental in conducting comprehensive market studies and generating detailed reports on key performance indicators (KPIs) that inform strategic initiatives. Her analytical acumen extends to evaluating user journeys and conversion funnels, which are critical for understanding audience behavior and improving sales performance.

Barbara's responsibilities also include the meticulous mapping, validation, and monitoring of tags through Google Tag Manager (GTM), ensuring accurate data collection and reporting. As part of her commitment to continuous improvement, she plays a key role in the migration to GA4, facilitating a seamless transition that enhances the organization's analytical capabilities. Additionally, her competitive analysis skills provide valuable insights that help ESTADÃO stay ahead in the rapidly evolving digital landscape. With a strong foundation in SQL and BigQuery, Barbara is adept at querying large datasets, further solidifying her role as a data-driven strategist in the media industry.

Barbara Kimura Work