Barb Rosenthal
Associate Director at Cognizant | Greater Chicago Area
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As the Associate Director at Cognizant, Barb Rosenthal stands at the forefront of digital transformation, leveraging her extensive expertise to drive impactful change within the pharmaceutical sector. With a keen focus on Adobe Experience Manager (AEM) program management, Barb plays a pivotal role in overseeing the development and deployment of digital assets for major brands, particularly for AbbVie’s immunology and oncology therapies. Her meticulous approach ensures that each project not only meets regulatory compliance across 250 websites but also aligns with the strategic goals of the organization.
Barb’s experience spans a diverse portfolio, having shaped digital strategies for renowned brands such as Walgreens, McDonald's, and Quaker Oats, as well as numerous non-profits in healthcare. This breadth of experience equips her with a unique perspective on stakeholder management and digital governance, enabling her to navigate complex project landscapes effectively. Her skills in program management and change management are instrumental in driving e-commerce initiatives and enhancing product marketing strategies, ensuring that digital transformation efforts yield tangible results.
Currently, Barb is spearheading key projects that focus on launching new brands and indication expansions into the US commercial market, showcasing her ability to blend strategic insight with operational execution. Her commitment to fostering innovation and excellence in digital marketing strategy not only enhances brand visibility but also contributes to the overall advancement of healthcare solutions. As a detail-oriented business athlete, Barb Rosenthal exemplifies the intersection of technology and strategy, making her a valuable asset in the ever-evolving digital landscape.
Associate Director at Cognizant in June 2014 to Present
Senior Manager at Cognizant in March 2017 to July 2018
Digital Strategist at Cognizant in June 2014 to March 2017
Consultant at Trillium Solutions Group in November 2012 to June 2014
Strategy Partner at Sequence Consulting, Inc. in April 2012 to December 2012
Senior Digital Strategist at Acquity Group in January 2011 to April 2012
Director of Product Management and Business Development at The American Board of Medical Specialties in June 2006 to January 2011
Principal Consultant at Sequence Consulting, Inc. in March 2003 to June 2006
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IT Service Management
Business Transformation
Priority Management
Cross-functional Team Leadership
Budget Management
Project Plans
Stakeholder Management
Large Projects
Communication
Adobe Experience Manager (AEM)
IT Project & Program Management
Program Management Professional
Life Science Industry
Pharmaceutical Project Management
Digital Marketing
Strategy
E-commerce
Digital Strategy
CRM
Product Management
Program Management
Business Development
Product Marketing
Marketing Strategy
Marketing
Change Management
Strategic Planning
B2B Marketing
B2B
Analysis
Email Marketing
Project Management
Data Analysis
IT Strategy
Healthcare Information Technology
Business Strategy
Customer Relationship Management (CRM)
Organizational Change
Healthcare IT
B2B eCommerce
B2C eCommerce
Management
Leadership
Training
B2C marketing
Marketing Communications
Technology Product Development
Technology Strategy Development
Technology Strategy Planning
Digital Governance
Microsoft Word
Agile Methodologies
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Discover more about CognizantWhat is Barb Rosenthal email address?
Email Barb Rosenthal at [email protected], [email protected] and [email protected]. This email is the most updated Barb Rosenthal's email found in 2026.
How to contact Barb Rosenthal?
To contact Barb Rosenthal send an email to [email protected], [email protected] or [email protected]. (updated on April 09, 2024)
What company does Barb Rosenthal work for?
Barb Rosenthal works for Cognizant
What is Barb Rosenthal's role at Cognizant?
Barb Rosenthal is Associate Director
What is Barb Rosenthal's Phone Number?
Barb Rosenthal's phone (**) *** *** 109
What industry does Barb Rosenthal work in?
Barb Rosenthal works in the Internet industry.
Barb Rosenthal Email Addresses
Barb Rosenthal Phone Numbers
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