Baila Abramson
Head of Device Marketing, Canada at Roku Inc. | Greater Toronto Area, Canada
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Baila Abramson currently serves as the Head of Device Marketing for Roku Inc. in Canada, where she plays a pivotal role in shaping the strategic direction and execution of marketing initiatives across Roku’s diverse portfolio of products, including Roku TV, streaming players, accessories, and audio devices. With her extensive background in digital marketing, integrated marketing strategies, and product positioning, Baila leads a dynamic team focused on driving brand awareness, consumer engagement, and retail growth within the Canadian market. Her responsibilities encompass developing comprehensive go-to-market strategies, crafting compelling campaigns, and managing both retail and e-commerce channels to maximize reach and conversion.
In her role, Baila leverages her expertise in digital media, analytics, and cross-functional collaboration to optimize marketing performance and adapt swiftly to evolving consumer preferences and industry trends. She is instrumental in executing innovative digital content strategies that enhance user experience and foster brand loyalty. Her leadership in change management and team coaching ensures that her team remains agile and aligned with Roku’s broader corporate objectives.
Key projects under her purview include the launch of new device lines, strategic partnerships with retail and etail channels, and targeted marketing campaigns that highlight Roku’s value proposition in a competitive streaming landscape. Baila’s creative problem-solving skills and strategic mindset enable her to navigate complex market dynamics, ensuring Roku’s continued growth and leadership in the digital entertainment space. Her ability to integrate marketing strategy with data-driven insights makes her a vital asset in Roku’s Canadian expansion efforts.
Head of Device Marketing, Canada at Roku Inc. in June 2021 to Present
Board Member at CTAM Canada in December 2021 to December 2022
Senior Strategy Manager, Connected Home at Rogers Communications in June 2020 to June 2021
Senior Marketing Manager, Connected Home at Rogers Communications in January 2019 to June 2020
Manager, Media Management and Performance at Rogers Communications in September 2018 to January 2019
Manager, Media Strategy at Rogers Communications in July 2016 to September 2018
Media Planning Supervisor at dentsu international in January 2014 to July 2016
Media Planner at Initiative in July 2011 to January 2014
Customer Service Representative at TD Bank Group in November 2009 to May 2011
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Smith School of Business at Queen's University, October 2026
McMaster University, Honors Bachelor of Commerce, October 2026
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Digital Marketing
Integrated Marketing
Cross-functional Team Leadership
Marketing Strategy
Digital Media
Analytics
Software
Project Management
Critical Thinking
Problem Solving
Team Leadership
Change Management
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Discover more about Roku Inc.What is Baila Abramson email address?
Email Baila Abramson at [email protected], [email protected] and [email protected]. This email is the most updated Baila Abramson's email found in 2026.
How to contact Baila Abramson?
To contact Baila Abramson send an email to [email protected], [email protected] or [email protected]. (updated on March 15, 2025)
What company does Baila Abramson work for?
Baila Abramson works for Roku Inc.
What is Baila Abramson's role at Roku Inc.?
Baila Abramson is Head of Device Marketing, Canada
What is Baila Abramson's Phone Number?
Baila Abramson's phone (416) ***-*185
What industry does Baila Abramson work in?
Baila Abramson works in the Marketing & Advertising industry.
Baila Abramson Email Addresses
Baila Abramson Phone Numbers
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