Baden Cheung
Operation Director at Namchow Group | Hong Kong SAR
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Baden Cheung, currently serving as the Operation Director at Namchow Group, brings a wealth of expertise in streamlining operations and driving strategic growth within the food and beverages industry. In his role, Baden oversees the end-to-end supply chain management, manufacturing processes, and distribution networks across Taiwan, PRC, and Southeast Asia, ensuring operational excellence and cost efficiency. His deep understanding of FMCG dynamics enables him to implement process re-engineering initiatives that optimize production workflows, enhance product quality, and reduce lead times, thereby strengthening Namchow’s competitive edge in a highly dynamic market.
Baden’s leadership is instrumental in spearheading key projects such as the expansion of Namchow’s bakery product portfolio and the integration of innovative manufacturing technologies. His expertise in strategic planning and new business development has facilitated successful market entry strategies, allowing the company to capitalize on emerging consumer trends and regional growth opportunities. Additionally, Baden’s proficiency in negotiation and strategic partnerships has been pivotal in establishing collaborations with key suppliers and retail partners, further expanding the company’s footprint.
With a strong background in team management and merchandising, Baden fosters a culture of continuous improvement and operational excellence. His analytical skills and customer-centric approach enable him to align production capabilities with market demands, ensuring product availability and freshness across multiple channels. As Namchow continues to innovate and diversify its product offerings—ranging from frozen dough to rice snacks—Baden’s strategic oversight ensures that operational processes support sustainable growth, brand integrity, and customer satisfaction in a competitive FMCG landscape.
Operation Director at Namchow Group in July 2023 to Present
Head of Sales, Hong Kong at Associated British Foods plc in February 2020 to March 2023
Business Manager at Tai Luen Coffee Company Ltd. in November 2016 to February 2020
Commercial Manager at Telford International Company Limited in December 2012 to October 2016
Senior Business Manager at SPOS in January 2012 to December 2012
Business Consultant (Project-based) at Vital Technical (HK) Company Limited in February 2010 to February 2012
General Manager at Sino Promise Holdings Limited in August 2004 to February 2010
Product Marketing Manager at Kodak (HK) Limited in October 2002 to July 2004
Senior Consultant at Schlumberger in October 2000 to June 2002
Senior Manager at New World Telephone Limited in August 1996 to September 2000
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The Chinese University of Hong Kong, MBA, October 1996 to October 1999
The Chinese University of Hong Kong, Bachelor, October 1988 to October 1992
SKH Lam Woo Memorial Secondary School
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Sales Operations
Solution Selling
Change Management
Team Management
Market Planning
Distribution Management
Distribution Sales
New Business Opportunities
Customer Acquisition
Consultative Selling
Financial Analysis
Merchandising
Strategy
Contract Negotiation
Product Management
Direct Sales
Customer Relationship Management (CRM)
Sales Leadership
Project Management
Analytical Skills
People Management
Sales management
Business Development
Product Marketing
Strategic Planning
Retail Management
Strategic Partnerships
Distributor Relations
Key Account Management
Pricing Strategy
Product Development
Fixed Networks
Mobile Solutions
Photography
Import/Export
Digital Printing
Consumer Products
Consumer Electronics
FMCG
Business Planning
Business Strategy
New Business Development
Negotiation
P&L Management
Retail
Marketing Strategy
Market Analysis
Marketing
Sales
Management
Account Management
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What is Baden Cheung email address?
Email Baden Cheung at [email protected]. This email is the most updated Baden Cheung's email found in 2026.
How to contact Baden Cheung?
To contact Baden Cheung send an email to [email protected]. (updated on March 18, 2025)
What company does Baden Cheung work for?
Baden Cheung works for Namchow Group
What is Baden Cheung's role at Namchow Group?
Baden Cheung is Operation Director
What is Baden Cheung's Phone Number?
Baden Cheung's phone (**) *** *** 515
What industry does Baden Cheung work in?
Baden Cheung works in the Food & Beverages industry.
Baden Cheung Email Addresses
Baden Cheung Phone Numbers
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