Ayu B
Global Senior Marketing Manager at Publicis Groupe | Amsterdam, North Holland, Netherlands
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Ayu B currently serves as the Global Senior Marketing Manager at Publicis Groupe, where she leverages over a decade of expertise in integrated marketing communications to drive impactful brand strategies for some of the world's leading brands. In her role, Ayu is responsible for orchestrating large-scale global campaigns that seamlessly blend digital innovation with traditional media channels, ensuring consistent brand messaging across diverse markets. Her deep understanding of stakeholder management enables her to collaborate effectively with cross-functional teams, clients, and creative partners, fostering a cohesive approach to brand storytelling.
Ayu's key projects include the development and execution of multi-channel campaigns for renowned brands such as HEINEKEN, Philips, and Mondelez. Her strategic oversight encompasses ATL (Above The Line) advertising—spanning digital, TV commercials, print, and CRM initiatives—ensuring each campaign aligns with overarching brand objectives and resonates with target audiences. Her expertise in market research and consumer insights informs her campaign development, allowing her to craft compelling narratives that elevate brand presence and engagement.
With a strong foundation in video post-production, online marketing, and client services, Ayu excels in managing complex projects from concept to execution, delivering measurable results that enhance brand equity. Her leadership in team management and relationship building fosters a collaborative environment where innovative ideas thrive. As a seasoned professional in integrated marketing, Ayu B continues to shape brand success stories on a global scale, combining creative excellence with strategic precision to meet and exceed client expectations.
Global Senior Marketing Manager at Publicis Groupe in September 2022 to Present
Regional Senior Digital marketing manager at INSIDE IDEAS GROUP LTD in November 2020 to August 2022
E-commerce Sr. Brand Strategy Manager - PMO at Lazada in August 2019 to August 2020
Business Unit Director at Grey Group in January 2019 to August 2019
Account Director at Geometry Global in January 2017 to December 2018
Account Manager at BBDO Indonesia in January 2016 to January 2017
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Growth Tribe, November 2026
University of Indonesia, Bachelor Degree
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Product Development
Business Strategy
Consultative Selling
Relationship Building
People-Oriented
Team Leadership
Communication
Campaigns
Video Production
Film Production
Video Post-Production
Production Planning
Production
Workflow Management
Strategic Design
Project Plans
Presentation Skills
Customer Relationship Management (CRM)
Coaching
Graphic Design
Presentations
Branding
Brand Development
Digital Marketing
Cross-functional Team Leadership
Project Scope Development
Scope Planning
Project Management
Client Relations
Campaign Management
Campaign Strategies
Online Marketing
Advertising
Online Advertising
Requirements Analysis
Analytical Skills
Social Media
Public Relations
Business Development
Account Management
Integrated Marketing
Market Research
Brand Management
Direct Marketing
Digital Strategy
Management
Marketing Communications
Creative Direction
Marketing Strategy
Marketing
Marketing Campaigns
Client Services
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Discover more about Publicis GroupeWhat is Ayu B email address?
Email Ayu B at [email protected] and [email protected]. This email is the most updated Ayu B's email found in 2026.
What is Ayu B phone number?
Ayu B phone number is +31620790272.
How to contact Ayu B?
To contact Ayu B send an email to [email protected] or [email protected]. If you want to call Ayu B try calling on +31620790272. (updated on February 23, 2025)
What company does Ayu B work for?
Ayu B works for Publicis Groupe
What is Ayu B's role at Publicis Groupe?
Ayu B is Global Senior Marketing Manager
What industry does Ayu B work in?
Ayu B works in the Marketing & Advertising industry.
Ayu B Email Addresses
Ayu B Phone Numbers
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