Aurelie Robertet

Aurelie Robertet currently serves as the Managing Director for Universum in France and the Benelux region, where she plays a pivotal role in shaping the company’s strategic direction and driving its growth in employer branding and talent acquisition. With a deep expertise in digital marketing, market research, and employer branding strategies, Aurelie is dedicated to helping organizations attract, engage, and retain top-tier talent in a highly competitive landscape. Her leadership is instrumental in establishing Universum’s presence as a market leader in France and Benelux, leveraging data-backed insights and innovative sourcing techniques to develop tailored employer branding campaigns that resonate with qualified job seekers.

In her role, Aurelie oversees an eight-person team comprising sales, marketing, and research professionals, fostering a collaborative environment focused on delivering measurable results for clients. Her strategic approach combines P&L management, digital marketing, and social media expertise to craft compelling employer value propositions that differentiate her clients in the talent marketplace. Aurelie’s key projects often involve integrating employer branding with digital transformation initiatives, optimizing sourcing channels, and utilizing market research to inform strategic decision-making. Her ability to align business development with client needs ensures that organizations not only attract high-quality candidates but also build long-term employer brand equity. With her comprehensive understanding of HR trends, industry dynamics, and innovative marketing strategies, Aurelie Robertet continues to be a driving force behind Universum’s success in France and Benelux, empowering organizations to thrive in today’s competitive talent environment.