Astrid Goering

Astrid Goering currently serves as a Color + Trim Designer at Volkswagen, where she plays a pivotal role in shaping the visual identity and aesthetic appeal of the brand’s exterior surfaces. Her expertise lies in the design and development of exterior paint finishes, wheel coatings, and trim elements, with a keen focus on aligning color trends with innovative automotive design. In her role, Astrid leverages her deep understanding of automotive industry standards and her skills in industrial and automotive design to create compelling, trend-forward color concepts that enhance vehicle appeal and market differentiation.

Her key projects often involve collaborative efforts across multidisciplinary teams, integrating design thinking and research to develop new paint technologies and finishes that meet both aesthetic and functional requirements. Astrid’s proficiency in sketching, material research, and prototype development allows her to translate conceptual ideas into tangible design solutions, ensuring that each exterior detail contributes to the vehicle’s overall visual harmony and brand identity. Her expertise in automotive paint development also encompasses sustainability considerations, exploring eco-friendly coatings and innovative materials that align with VW’s commitment to environmental responsibility.

With a strong foundation in design strategy and a passion for automotive innovation, Astrid continuously explores emerging color trends and surface technologies to keep VW at the forefront of automotive aesthetics. Her work not only enhances the visual impact of each vehicle but also supports the brand’s broader goals of delivering visually distinctive, high-quality products that resonate with consumers worldwide. Through her specialized skills in industrial design, automotive paints, and surface finishing, Astrid Goering remains a vital contributor to Volkswagen’s ongoing success in automotive design excellence.