Astrid Buesing

Astrid Buesing currently serves as the Product Manager SALES (Honey) at NOREVO GmbH, where she leverages her extensive expertise in natural ingredients to drive strategic growth and innovation within the company’s portfolio. With a background rooted in the trade of honey, bee products, agave syrup, and other plant-based sweeteners, Astrid has developed a comprehensive understanding of the supply chain, quality standards, and market dynamics across the food, pharmaceutical, cosmetic, and babyfood industries. Her role involves not only managing key accounts and developing new business opportunities but also ensuring the seamless integration of product development, production planning, and sales strategies to meet the evolving needs of her diverse customer base across Europe, the Far East, and beyond.

Astrid’s industry-specific skills in B2B sales, ingredients sourcing, and production planning enable her to effectively navigate complex regulatory environments and quality assurance protocols, which are critical in sectors such as OTC and prescription pharmaceuticals, as well as sensitive consumer products like cosmetics and babyfood. Her multi-skilled approach and dependable teamwork have been instrumental in expanding NOREVO’s market presence, particularly in introducing innovative natural sweeteners like agave syrup and bee-derived ingredients. Fluent in multiple languages, Astrid excels at building strong, long-term relationships with international clients and partners, ensuring that her company remains at the forefront of sustainable and health-conscious ingredient solutions. Her strategic insights and hands-on experience position her as a key driver of NOREVO’s continued success in delivering high-quality, natural ingredients tailored to the specific needs of her global customers.