Astelle Chew

Astelle Chew currently serves as the Head of Sales and Business Development at Boxgreen, where she plays a pivotal role in shaping the company's strategic growth trajectory within the competitive healthy snacks industry. As a key member of the leadership team, Astelle leverages her extensive expertise in sales strategy, business development, and e-commerce to drive innovative solutions that address industry-wide challenges. Her focus is on expanding Boxgreen’s market footprint through targeted corporate partnerships, expanding revenue channels, and enhancing customer engagement initiatives.

In her current role, Astelle has been instrumental in leading transformative projects that reposition the brand amidst shifting market dynamics. Notably, she spearheaded the company's successful pivot from traditional office pantry subscriptions—severely impacted during the pandemic—to the development of corporate care packages tailored for remote and hybrid workforces. This strategic shift not only stabilized revenue streams but also unlocked new avenues for growth, contributing to an impressive 80% recovery in revenue. Her expertise in marketing, online marketing, and strategic planning has been critical in executing these initiatives effectively.

Astelle’s leadership emphasizes collaborative teamwork, data-driven decision-making, and innovative thinking, ensuring that Boxgreen remains agile and responsive to evolving consumer preferences. Her deep understanding of start-ups, e-commerce, and business strategy allows her to identify emerging opportunities and optimize revenue channels. With her results-oriented approach and a keen eye for market trends, Astelle continues to drive Boxgreen’s expansion efforts, solidifying its position as a leader in the healthy snack industry while fostering a culture of continuous growth and strategic excellence.