Arnaud Kauffmann
Head of Marketing & Product Development at Bihr | Switzerland
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Since taking on the role of Head of Marketing & Product Development at Bihr in 2019, Arnaud Kauffmann has demonstrated exceptional leadership in shaping the company's strategic direction within the highly competitive automotive parts industry. Leveraging over a decade of experience in international, technical, and B2B/B2C markets, Arnaud has been instrumental in driving innovation and operational excellence across the department. His current focus involves defining and executing a comprehensive 3-5 year strategic plan that aligns marketing initiatives with product portfolio optimization and business growth objectives.
A key achievement under Arnaud’s leadership has been the successful restructuring of Bihr’s product portfolio, reducing it from 400 to 200 brands. This strategic streamlining enhances operational efficiency, improves brand positioning, and allows for more targeted marketing efforts. He actively develops synergies with cross-functional teams—including communication, sales, sourcing, and purchasing—to ensure cohesive go-to-market strategies and maximize ROI. His expertise in analyses des tendances and competitive analysis informs data-driven decisions that optimize product offerings and marketing campaigns.
Arnaud’s approach emphasizes a 360° marketing plan, integrating digital, content, and traditional channels to strengthen brand awareness and customer engagement. His proficiency in KPI analysis and ROI measurement ensures continuous performance improvement. Additionally, his skills in brand strategy and distribution BtoB position him as a key driver in expanding Bihr’s market share and reinforcing its reputation as a trusted leader in automotive parts distribution. Through strategic vision, team restructuring, and a focus on innovation, Arnaud Kauffmann continues to propel Bihr’s growth and industry influence.
Head of Marketing & Product Development at Bihr in March 2019 to Present
Category Manager Southern Europe at Bihr in February 2017 to March 2019
Product Manager then Sr. Product Manager at Bihr in September 2012 to February 2017
Buyer/Product Manager at CP International in September 2011 to July 2012
Sector Manager at Leroy Merlin in August 2004 to August 2011
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The International School of Management (ISM), Master of Business Administration (MBA), November 2026
ISEGCOM, Master en administration des affaires, November 2026
IUT de Colmar, DUT, November 1999 to November 2026
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Analyses des tendances
Leadership d’équipe
Développement de talents
Stratégie de marque
Stratégie produit
Communication interpersonnelle
Développement commercial
Management d’équipes pluridisciplinaires
Leadership d’équipe transverse
Stratégie marketing
Communication digitale
Distribution BtoB
Plan marketing 360°
Notoriété de la marque
Marketing produit
E-commerce
Marché Européen
Vision internationale (y compris Suisse)
Satisfaction client
ROI, KPI
Optimisation budget
Gestion d’équipes multiculturelles
Direction
Analyse de la concurrence
Lancement de produit
Gestion de projet
Compétences analytiques
Opérations marketing
Communication
Analyse marketing
Présentations
Gestion cycle de vie produit
Relations internationales
Change Management
Développement de la marque
Gestion de la marque
Étude de marché
Publicité
Marketing
Gestion de la relation avec les partenaires
Organisation internationale
Persuasion
Sens de l’écoute
Travail d’équipe
Français
Anglais
SAP ERP
Microsoft Teams
Microsoft Office
Gantt Project
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What is Arnaud Kauffmann email address?
Email Arnaud Kauffmann at [email protected], [email protected] and [email protected]. This email is the most updated Arnaud Kauffmann's email found in 2026.
What is Arnaud Kauffmann phone number?
Arnaud Kauffmann phone number is +33681356538.
How to contact Arnaud Kauffmann?
To contact Arnaud Kauffmann send an email to [email protected], [email protected] or [email protected]. If you want to call Arnaud Kauffmann try calling on +33681356538. (updated on April 11, 2025)
What company does Arnaud Kauffmann work for?
Arnaud Kauffmann works for Bihr
What is Arnaud Kauffmann's role at Bihr?
Arnaud Kauffmann is Head of Marketing & Product Development
What industry does Arnaud Kauffmann work in?
Arnaud Kauffmann works in the Wholesale industry.
Arnaud Kauffmann Email Addresses
Arnaud Kauffmann Phone Numbers
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