Anton Abad
General Manager, Singapore & Asia Developing Markets and Regional Sales Director Asia at JDE Peet's | Singapore
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Anton Abad currently serves as the General Manager for Singapore & Asia Developing Markets and Regional Sales Director for Asia at JDE Peet’s, a global leader in the coffee and tea industry. In this multifaceted role, Anton holds full P&L responsibility for key markets including Singapore, the Philippines, Vietnam, and Indonesia, overseeing strategic growth initiatives, operational excellence, and market expansion efforts. His leadership is instrumental in driving regional go-to-market strategies, optimizing trade marketing efforts, and strengthening channel partner relationships to maximize market penetration and consumer engagement.
With over 20 years of experience in the FMCG industry, Anton has a proven track record of conceptualizing and executing innovative regional initiatives that elevate brand visibility and accelerate revenue growth. His expertise spans strategic planning, account management, and shopper marketing, enabling him to develop tailored solutions that resonate with diverse consumer segments across Asia. Anton’s resourcefulness and forward-thinking approach have led to the successful launch of best-in-class initiatives, including digital transformation projects and omnichannel strategies that align with evolving consumer behaviors.
As Regional Sales Director, Anton continues to lead high-performing teams, fostering a culture of collaboration and continuous improvement. His deep understanding of trade channels, consumer insights, and business development has been pivotal in expanding JDE Peet’s footprint in emerging markets. Through his strategic leadership, Anton not only ensures operational efficiency but also positions the company for sustainable growth in a highly competitive FMCG landscape.
General Manager, Singapore & Asia Developing Markets and Regional Sales Director Asia at JDE Peet's in November 2022 to Present
APAC Sales Director at JDE Peet's in July 2020 to November 2022
Head of Trade Marketing APAC at Juul Labs in July 2019 to April 2020
Regional Group Director, Sales & Go-To-Market Strategy, APAC Fabric Care at Procter & Gamble in August 2017 to September 2018
Regional Group Director, Sales & Go-To-Market Strategy, APAC Hair Care at Procter & Gamble in July 2016 to July 2017
Regional Group Director, Sales & Go-To-Market Strategy, APAC Innovation & Shopper Based Design at Procter & Gamble in August 2014 to July 2016
Senior Modern Retail Customer Team Leader at Procter & Gamble in July 2012 to July 2014
National Drug Channel Leader at Procter & Gamble in July 2011 to June 2012
Senior Market Strategy & Planning Leader, Grooming, Fabric Enhancers, Baby at Procter & Gamble in April 2006 to June 2011
National Trade Marketing Manager at Gillette in January 2002 to January 2005
Key Account Manager at Gillette in January 1999 to January 2002
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Ateneo de Manila University, September 1994 to September 1998
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General Management
Trade Marketing
Strategy
Fast-Moving Consumer Goods (FMCG)
Go-to-market Strategy
Team Leadership
Sales planning and execution
Sales
Account Management
Retail
Channel Partners
Team Management
Business Development
Shopper Marketing
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Discover more about JDE Peet'sWhat is Anton Abad email address?
Email Anton Abad at [email protected]. This email is the most updated Anton Abad's email found in 2026.
How to contact Anton Abad?
To contact Anton Abad send an email to [email protected]. (updated on March 09, 2025)
What company does Anton Abad work for?
Anton Abad works for JDE Peet's
What is Anton Abad's role at JDE Peet's?
Anton Abad is General Manager, Singapore & Asia Developing Markets and Regional Sales Director Asia
What is Anton Abad's Phone Number?
Anton Abad's phone +44 ** **** *266
What industry does Anton Abad work in?
Anton Abad works in the Consumer Goods industry.
Anton Abad Email Addresses
Anton Abad Phone Numbers
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