Annup Varkey

Annup Varkey brings over 14 years of comprehensive experience in Research & Insights, seamlessly bridging agency and client-side perspectives to deliver impactful business intelligence. Currently serving as the Team Lead for Partner Insights at Zalando, Annup plays a pivotal role in shaping strategic decisions by analyzing partner behavior across various dimensions, including assortment strategy, sales KPIs, product and feature adoption, and partner satisfaction. His expertise lies in leveraging both quantitative and qualitative research methodologies to uncover deep customer and partner segment insights, enabling Zalando to optimize its marketplace dynamics and enhance partner engagement.

In his current role, Annup spearheads initiatives that involve advanced data analysis, utilizing statistical tools and CRM platforms to identify growth drivers and behavioral patterns. His ability to translate complex data into actionable strategies helps Zalando foster stronger partnerships, improve partner segmentation, and tailor marketing strategies that resonate with diverse customer audiences. Annup’s proficiency in secondary research and analytics ensures that insights are grounded in robust data, supporting strategic planning and competitive positioning.

With a strong foundation in consumer insights, segmentation, and strategy development, Annup’s work at Zalando exemplifies his commitment to data-driven decision-making. His expertise in FMCG, combined with a keen understanding of market research functions, enables him to deliver nuanced insights that drive customer-centric innovations and operational efficiencies. Annup’s leadership in partner insights continues to empower Zalando to refine its marketplace offerings, strengthen partner relationships, and sustain growth in a highly competitive e-commerce landscape.