Anniek Groothuis

Anniek Groothuis currently excels as the Sr. Communications Advisor and Press Officer at Plan International NL, where she leads the press and programme communications team. In her role as Team Lead, she is responsible for developing and executing comprehensive communication strategies that elevate the organization’s visibility and impact, particularly in advocating for girls’ rights and refugee issues. Anniek’s expertise lies in crafting compelling narratives that resonate across media outlets, stakeholders, and the public, ensuring that Plan International remains a trusted voice in the humanitarian sector. Her strategic approach involves pitching impactful stories, data-driven insights, and trending topics to news outlets, positioning the organization as a leading authority on girls’ rights and gender equality.

Anniek’s work encompasses a broad spectrum of communication disciplines, including media relations, reputation management, crisis communication, and content strategy. She is adept at building partnerships with institutional and corporate stakeholders, leveraging lobbying and advocacy skills to influence policy and public opinion. Her role also involves managing social media campaigns and providing communication advice to enhance the organization’s outreach and engagement efforts. With a keen eye for storytelling and a proactive mindset, Anniek consistently thinks three steps ahead, ensuring that every communication effort aligns with Plan International’s mission and strategic goals.

Her passion for humanitarian issues, combined with her expertise in public relations and campaign management, makes her a dynamic leader in the field. Anniek’s dedication to amplifying the voices of marginalized groups, especially girls and refugees, underscores her commitment to creating meaningful social change through strategic communication and advocacy.