Annick Sturma

Annick Sturma currently serves as the Retail Development Director at Volvo Trucks France, where she plays a pivotal role in shaping and executing the company's retail strategy to drive sustainable growth and enhance customer experience. With her extensive expertise in retail strategy and business development, Annick is responsible for aligning the dealership network’s operations with Volvo Trucks’ long-term vision, ensuring profitability and operational excellence across the region. Her strategic focus includes optimizing workshop profitability through innovative service offerings and operational efficiencies, as well as spearheading retail competence development by managing four dedicated training centers. These centers serve as hubs for upskilling dealership personnel, ensuring they are equipped with the latest knowledge in automotive aftermarket, warranty management, and aftersales services.

Annick’s leadership extends to overseeing the ISIT roadmap and the deployment of advanced applications within the Volvo Trucks France network, facilitating digital transformation and streamlining dealer operations. Her proven ability to develop international partnerships has been instrumental in fostering collaborative initiatives that enhance the brand’s market presence and operational standards. She excels in managing cross-functional teams within multi-cultural environments, leveraging her skills in project management, dealer management, and pricing strategy to deliver impactful results. Annick’s comprehensive understanding of automotive aftersales, warranty processes, and aftermarket services positions her as a key driver of retail excellence and business growth for Volvo Trucks France, ensuring the network remains competitive and customer-centric in a rapidly evolving industry landscape.