Anne Krepacki
Vice President Campaign Execution Manager at Bank of America | West Chester, Pennsylvania, United States
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As the Vice President Campaign Execution Manager at Bank of America, Anne Krepacki leverages her extensive background in marketing financial services to drive impactful campaigns that enhance customer engagement and retention. With a proven track record at renowned organizations such as AIG, GE Capital Mortgage, AON Risk Services, and Marsh Affinity, Anne brings a wealth of expertise in campaign management and direct marketing excellence. Her leadership has been recognized with the prestigious Benjamin Franklin Award, underscoring her commitment to innovation and effectiveness in the marketing landscape.
In her current role, Anne is responsible for the execution of strategic marketing programs that support Bank of America’s diverse financial services products, including the Home Equity Line of Credit. One of her key initiatives, the “Balance Build” program, is designed to empower clients by increasing their credit lines, thereby enhancing their financial flexibility and encouraging responsible borrowing. Through meticulous segmentation and analytics, Anne ensures that marketing efforts are tailored to meet the unique needs of customers, driving both engagement and satisfaction.
Anne's skill set encompasses a wide range of marketing disciplines, including direct mail, copywriting, B2B marketing, and online advertising. Her ability to analyze customer data and market trends enables her to craft compelling campaigns that resonate with target audiences. As she continues to innovate within the financial services sector, Anne Krepacki remains dedicated to enhancing the customer experience and contributing to the overall success of Bank of America’s marketing initiatives.
Vice President Campaign Execution Manager at Bank of America in May 2017 to Present
Onsite Consultant for Bank of America - Account Executive - Direct Response Marketing, Home Loans at Aquent in November 2016 to May 2017
Onsite Consultant for Vanguard - Global Procurement Specialist at Randstad in February 2016 to November 2016
Independent Benefits Consultant/ Agent-Producer at American Family Life Assurance Company of Columbus in January 2015 to February 2016
Talent Acquisition Specialist, Talent Pipeline Program at Lincoln Financial Group in February 2014 to December 2014
VP, US Direct Channels Marketing Planner at TD in April 2012 to August 2013
Marketing Consultant at Web Marketing for Small Biz in July 2011 to May 2012
Marketing Communications Consultant at Merrill Lynch in April 2010 to June 2010
Marketing Specialist at AON Affinity Group in January 2009 to May 2009
Marketing Manager at Wolters Kluwer Health/ Lippincott, Williams & Wilkins in March 2006 to April 2008
Senior Account Supervisor at DMW Worldwide, LLC in June 2004 to August 2005
Marketing Consultant, Direct Marketing Programs, AARP Account for Marsh Affinity Group Services at Marsh in June 2000 to June 2003
Program Manager, TeleSolutions at ICT Group, Inc. in June 1998 to December 1999
Senior Marketing Analyst/ Interim Marketing Manager at GE Capital Mortgage Services, Inc. in October 1995 to June 1998
Marketing Information Manager, Devon Direct Marketing & Advertising at EURO RSCG KLP in August 1992 to October 1995
Associate Account Manager at American International Group in January 1989 to August 1992
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Virginia Tech - Pamplin College of Business, BS
Villanova University, MBA
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Campaign Management
B2B
Marketing Strategy
Trade Shows
Vendor Management
B2C
Digital Media
Budget Development
Direct Marketing
Email Marketing
Lead Generation
Marketing Management
Digital Marketing
Direct Mail
SEM
Market Planning
Marketing Communications
Social Media Marketing
Advertising
Copywriting
SEO
Market Research
Strategic Planning
Brand Management
eMarketer
Brand Development
Channel
Marketing
Multi-channel Marketing
Segmentation
Press Releases
Creative Direction
Market Analysis
Integrated Marketing
Marketing Research
Brand Awareness
Leadership
Social Media
B2B Marketing
Customer Retention
Analytics
Customer Acquisition
Database Marketing
Online Marketing
Online Advertising
Product Marketing
Relationship Marketing
Product Development
CRM
Strategy
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Discover more about Bank of AmericaWhat is Anne Krepacki email address?
Email Anne Krepacki at [email protected], [email protected] and [email protected]. This email is the most updated Anne Krepacki's email found in 2026.
What is Anne Krepacki phone number?
Anne Krepacki phone number is 267-242-4858.
How to contact Anne Krepacki?
To contact Anne Krepacki send an email to [email protected], [email protected] or [email protected]. If you want to call Anne Krepacki try calling on 267-242-4858. (updated on September 03, 2024)
What company does Anne Krepacki work for?
Anne Krepacki works for Bank of America
What is Anne Krepacki's role at Bank of America?
Anne Krepacki is Vice President Campaign Execution Manager
What industry does Anne Krepacki work in?
Anne Krepacki works in the Banking industry.
Anne Krepacki Email Addresses
Anne Krepacki Phone Numbers
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