Anne Assier

Anne Assier currently serves as the Marketing Director at Forlam SA, where she plays a pivotal role in shaping the company's strategic marketing initiatives across both BtoB and BtoC segments. Her expertise spans multiple markets, including outdoor fencing solutions, mail packaging, DIY, and building materials, with a focus on expanding Forlam’s footprint in France and internationally. Fluent in English and German, Anne effectively manages diverse stakeholder relationships and ensures seamless communication across global markets.

In her current role, Anne has spearheaded comprehensive restructuring of the marketing department, implementing a strategic roadmap that aligns with Forlam’s growth objectives. Her management skills have been instrumental in redefining job descriptions, establishing targeted training programs, and fostering a participative leadership style that encourages team autonomy and innovation. This organizational overhaul has resulted in a more agile, customer-centric marketing team capable of executing complex product launches, market analysis, and business development initiatives with greater efficiency.

Key projects under her leadership include the development of integrated marketing campaigns for new fencing product lines, leveraging market insights to optimize distribution channels such as fencing distributors, installers, landscapers, and DIY retailers. Anne’s expertise in product marketing and product development has enabled her to craft compelling value propositions that resonate with both trade professionals and end consumers. Her strategic approach to retail and trade marketing, combined with her skills in market analysis and management, continues to drive growth and strengthen Forlam’s position as a French manufacturer managing end-to-end processes across multiple brands, including Clotex Industry, Gantois, Girardot, and Vermigli.