Anna Lawton
Chief Executive Officer & Co-Founder at noodle | Durham, North Carolina, United States
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As the Chief Executive Officer and Co-Founder of Noodle, Anna Lawton leverages her extensive background in social anthropology and applied ethnography to drive innovative qualitative research initiatives. With over a decade of experience, Anna has honed her expertise in human-centered design (HCD) and user experience research (UXR), enabling her to tackle complex challenges faced by organizations both nationally and internationally. Under her leadership, Noodle has emerged as a woman-owned boutique agency that specializes in transforming challenges into opportunities for sustainable impact.
Anna is deeply committed to fostering a collaborative environment where clients can engage in co-design processes. This approach not only enhances consumer insight but also ensures that the solutions developed are tailored to meet the unique needs of each client. Key projects under her direction have included comprehensive cultural analyses and brand innovation strategies that empower organizations to connect meaningfully with their audiences. By employing innovative data collection methods and advertising research techniques, Anna and her team at Noodle are able to uncover rich insights that inform strategic decision-making.
Her passion for qualitative research is matched by her ability to manage and inspire teams, driving them to explore new frontiers in brand architecture and strategy. Anna’s vision for Noodle is rooted in a belief that understanding the human experience is essential for creating impactful solutions. Through her leadership, Noodle continues to set the standard for excellence in qualitative research, helping clients navigate the complexities of their markets and build brands that resonate deeply with consumers.
Chief Executive Officer & Co-Founder at noodle in March 2022 to Present
Senior Research Associate at FHI 360 in May 2016 to March 2022
Qualitative and Strategy Lead at W5 in June 2014 to May 2016
Market Research & Brand Strategy Associate at Insight Strategy Group in September 2012 to June 2014
Consultant at Freelance in November 2011 to July 2012
Graduate Student (Master of Applied Cultural Analysis) at Lund University in August 2009 to September 2011
Research Analyst at The Duffy Agency in November 2010 to May 2011
Coordinator, AFI Conservatory and National Workshops at American Film Institute (AFI) in September 2006 to July 2009
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Lund University, Masters
The University of Manchester, Bachelor
Aix-Marseille University, Erasmus Program
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Teamwork
Microsoft Office
Consulting
Data Analysis
Design Research
User-centered Design
Leadership
User Experience Design (UED)
UX Research
Qualitative Research
Ethnography
Market Research
Focus Groups
Customer Insight
Marketing Research
Anthropology
Consumer Behaviour
Research Design
Marketing Strategy
Consumer Insight
Strategy
Interviews
Digital Marketing
Management
Report Writing
Project Management
Brand Architecture
Survey Design
Questionnaire Design
Brand Equity
Cultural Analysis
Editing
Strategic Planning
Strategic Communications
Online Moderation
Advertising Research
Primary Research
Market Intelligence
Brand Development
User Experience
Competitive Intelligence
Online Research
Data Collection
Media Research
Brand Innovation
Consumer Insights
Qualitative Market Research
Usability Testing
Consumer Behavior
Product Development
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Discover more about noodleWhat is Anna Lawton email address?
Email Anna Lawton at [email protected] and [email protected]. This email is the most updated Anna Lawton's email found in 2026.
What is Anna Lawton phone number?
Anna Lawton phone number is 3473628060.
How to contact Anna Lawton?
To contact Anna Lawton send an email to [email protected] or [email protected]. If you want to call Anna Lawton try calling on 3473628060. (updated on August 27, 2024)
What company does Anna Lawton work for?
Anna Lawton works for noodle
What is Anna Lawton's role at noodle?
Anna Lawton is Chief Executive Officer & Co-Founder
What industry does Anna Lawton work in?
Anna Lawton works in the International Trade & Development industry.
Anna Lawton Email Addresses
Anna Lawton Phone Numbers
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