Anna Chirkina

Anna Chirkina currently serves as a UX Consultant at Spiegel Institut, where she plays a pivotal role in shaping the user experience for Porsche AG projects. Her expertise lies in designing intuitive, innovative HMI (Human-Machine Interface) solutions that seamlessly integrate with automotive environments. Anna’s work involves managing the entire development lifecycle—from initial concept ideation through to series production—ensuring that each touchpoint within the vehicle’s digital ecosystem aligns with both user needs and brand objectives. Her deep understanding of interaction design enables her to craft engaging interfaces for various vehicle functions, including car menus, e-mobility features, driver assistance systems, and navigation tools.

At Spiegel Institut, Anna leverages her extensive background in UX research, usability testing, and persona development to inform user-centered design strategies. She employs a comprehensive toolkit—ranging from wireframes, prototypes, and flowcharts to scribbles and state charts—to visualize and validate concepts early in the development process. Her skills in Adobe Photoshop, Rhino 3D, Figma, and InDesign facilitate the creation of high-fidelity prototypes and detailed visualizations that communicate complex interactions effectively.

Anna’s educational background in Industrial Design complements her practical experience, enabling her to approach automotive UX challenges with a holistic perspective. Her campaigner personality (ENFT-P) fosters her proactive engagement with cross-disciplinary teams, ensuring innovative solutions that enhance driver experience and safety. Through her work at Spiegel Institut, Anna continues to push the boundaries of automotive UX, integrating cutting-edge technologies and user insights to deliver compelling, user-friendly interfaces that meet the evolving demands of mobility and digitalization.