Anil Bhashte

MyGlamm is India’s fastest growing direct-to-consumer beauty brand. MyGlamm embraces the philosophy of building a community with its users, engaging with them and eventually co-creating products with them. In July 2020, MyGlamm acquired POPxo making the MyGlamm - POPxo combine, the largest Content to Community to Commerce platform in India with 60 million monthly active users and 100 million monthly video views. With over 800 SKUs across makeup, skincare and personal care, MyGlamm Beauty Products feature advanced, rich, feel-good formulas that are 100% cruelty-free, embrace Clean Beauty, and have skin-friendly ingredients. MyGlamm has over 20,000 offline points of sales across 100 cities of India. MyGlamm uses a combination of technology, content and social media to allow consumers to not only discover its products but also create a rich, personalized, content and tutorial fuelled post purchase experience through its App. Investors in MyGlamm include french beauty major L’Occitane and silicon valley venture capitalist Bessemer Venture Partners and Accel, global e-commerce giant Amazon among others.