Andria Howe

Andria Howe serves as the Director of Marketing at J.Wood & Associates, where she leverages her extensive expertise in the information technology sector to drive impactful marketing strategies for value-added resellers (VARs). With a Master of Arts in Communication Arts from the New York Institute of Technology-Old Westbury, Andria combines her academic background with hands-on experience to craft tailored marketing solutions that enhance sales and maximize return on investment within the channel.

At J.Wood & Associates, Andria is instrumental in developing comprehensive marketing plans that not only elevate brand visibility but also facilitate successful contract negotiations and the establishment of high-performing sales teams. Her role involves collaborating closely with VARs to navigate the complexities of channel marketing programs, ensuring that clients can effectively bring their products and services to market or prepare for profitable mergers.

Key projects under Andria’s leadership include the implementation of innovative digital marketing campaigns that harness the power of social media and content marketing to engage target audiences. Her proficiency in corporate communications and candidate engagement has also proven invaluable in enhancing the recruitment processes for her clients, ensuring that they attract and retain top talent in a competitive landscape. With a strong focus on business acumen and strategy, Andria Howe continues to be a driving force in the marketing landscape, empowering VARs to achieve their goals and thrive in an ever-evolving industry.