Andreas Ortlieb

Andreas Ortlieb, currently serving as Leitung Marketing Operations at ERWIN HYMER GROUP, brings a wealth of expertise in strategic brand management, digital marketing, and innovative vehicle concepts. In his role, Andreas is instrumental in orchestrating the group's comprehensive marketing initiatives, ensuring seamless integration of brand positioning, digital campaigns, and customer engagement strategies across multiple markets. His leadership in the group-wide roll-out of Salesforce Marketing Cloud has significantly enhanced the company's ability to execute targeted, data-driven lead generation campaigns, optimizing customer journeys and nurturing brand loyalty.

A key highlight of Andreas’s tenure is his pivotal role in the conception and launch of the CROSSCAMP brand, which exemplifies his ability to translate emerging urban-outdoor trends into innovative vehicle concepts. This project not only earned the prestigious German Brand Award in 2020 but also demonstrated his expertise in brand positioning, market research, and customer insights. Andreas’s proficiency in implementing digital tools such as CMS and PIM systems has streamlined content management and product information processes, further strengthening the group's digital infrastructure.

His strategic focus on establishing a group-wide Brand Performance Measurement System underscores his commitment to data-driven decision-making and continuous brand optimization. With skills spanning stakeholder management, project management, and communication, Andreas effectively aligns cross-functional teams to deliver impactful marketing solutions. His deep understanding of target audience analysis and CRM strategies ensures that ERWIN HYMER GROUP remains at the forefront of the mobility and transport industry, leveraging innovative marketing operations to sustain competitive advantage.