Andreas Lay

Andreas Lay currently serves as a Senior Solutions Consultant at PTC, where he plays a pivotal role in driving digital transformation initiatives for industrial clients. Leveraging his extensive expertise in product management, augmented reality (AR), and customer success, Andreas specializes in designing and implementing innovative solutions that streamline workflows, enhance collaboration, and facilitate knowledge transfer within complex manufacturing and industrial environments. His deep understanding of PTC’s Vuforia enterprise AR suite enables him to deliver strategic guidance on AR use cases, helping organizations leverage immersive technologies to improve maintenance, training, and remote support processes.

In his current role, Andreas is actively involved in key projects that focus on integrating IoT data with AR applications to create intelligent, connected workflows. His ability to define tailored use cases and oversee their successful deployment ensures clients realize measurable efficiencies and operational improvements. Andreas’s expertise in presales and customer success means he supports clients throughout their digital transformation journey—from initial consultation and technical demonstrations to full-scale implementation and post-deployment support. His proficiency in content development, combined with his technical skills in tools like Blender and Adobe Illustrator, allows him to create compelling visualizations and training materials that foster knowledge transfer and user adoption.

Prior to PTC, Andreas gained valuable experience as a Solution Expert and Product Owner at RE’FLEKT, an AR startup, where he honed his skills in AR solutions and customer-centric product development. His fluency in German and his strong background in team collaboration and customer service make him a trusted advisor for industrial organizations seeking to harness the power of digital and AR technologies to stay competitive in today’s rapidly evolving industry landscape.