Andre Beser

Andre Beser currently serves as a Paid Media Specialist at Grupo SOMA, where he plays a pivotal role in driving the digital advertising strategies for some of the company’s most prominent fashion brands. With over five years of dedicated experience in managing paid media campaigns across a diverse array of platforms—including Google Ads, Facebook Ads, TikTok Ads, and more—Andre has developed a comprehensive expertise in optimizing digital marketing efforts to maximize ROI and attract highly qualified website traffic. His current responsibilities involve leading multiple teams of analysts and interns, ensuring that campaign strategies are data-driven, innovative, and aligned with brand objectives.

At Grupo SOMA, Andre has been instrumental in planning and executing strategic advertising campaigns that span social media channels like Instagram, TikTok, Pinterest, Twitter, and LinkedIn, as well as search engine marketing and affiliate marketing platforms such as Rakuten and Awin. His proficiency in data analysis and reporting, utilizing tools like Google Analytics and Appsflyer, allows him to continuously monitor campaign performance, identify opportunities for optimization, and present actionable insights to stakeholders. Andre’s expertise extends to SEO strategies, content creation, and leveraging advanced tools to refine targeting and ad placements, ensuring campaigns deliver measurable results.

Through his leadership and technical skills, Andre Beser has successfully managed multi-channel paid media initiatives that contribute significantly to brand growth and revenue. His strategic approach, combined with a deep understanding of industry trends and digital advertising best practices, makes him a valuable asset in the ever-evolving landscape of e-commerce and fashion retail marketing.