Ana Madunic

As Senior Sales Manager at Invibes Advertising, Ana Madunic plays a pivotal role in shaping the company's growth trajectory within the dynamic digital advertising landscape. Leveraging her extensive expertise in sales, account management, and marketing strategy, Ana leads strategic initiatives to expand Invibes’ client portfolio and deepen existing partnerships. Her deep understanding of the digital media ecosystem enables her to craft tailored advertising solutions that harness the power of hyper-personalization through Invibes’ innovative In-Feed Advertising format, optimized for seamless integration within media content across a closed network of premium websites.

Ana’s current focus involves spearheading key projects that integrate cutting-edge GenAI technology to enhance ad targeting and creative personalization, ensuring campaigns resonate more effectively with target audiences. She collaborates closely with clients to develop data-driven deal structures, leveraging her skills in CRM and Salesforce to optimize sales processes and deliver measurable ROI. Her expertise in competitive differentiation allows her to position Invibes’ offerings as innovative and highly effective in a crowded marketplace.

Furthermore, Ana actively contributes to the development of marketing strategies that highlight Invibes’ unique value proposition—delivering hyper-targeted, engaging advertising experiences that drive consumer engagement and brand awareness. Her leadership in sales promotion and key account management ensures the seamless execution of campaigns, fostering long-term client relationships built on trust and results. With her comprehensive understanding of the digital advertising industry and her ability to navigate complex deal structures, Ana continues to drive Invibes’ success as a leader in in-feed advertising solutions.