Amber Odoherty

Amber O'Doherty is a dedicated Communications and Engagement Executive Officer at the Residential Tenancies Board (RTB), where she plays a pivotal role in shaping the organization’s public image and stakeholder engagement strategies. With a robust background in communications, Amber leverages her expertise to enhance the RTB’s internal and external communication efforts, ensuring clarity, transparency, and accessibility across all platforms. Her current role involves managing the RTB’s social media channels, where she crafts compelling content that resonates with tenants, landlords, and industry professionals, fostering trust and informed engagement. Amber’s strategic approach to campaign planning has been instrumental in launching initiatives that promote awareness around tenants’ rights and the RTB’s services.

In addition to content creation, Amber oversees the organization’s website change requests, ensuring that updates are accurate, accessible, and aligned with the RTB’s communication standards. Her proficiency in data analysis allows her to monitor engagement metrics, providing valuable insights that inform future communication strategies. Amber also manages multiple stakeholder queries through various mailboxes, demonstrating her commitment to responsive and effective client relations. Her experience in streamlining internal processes using project management software has significantly improved operational efficiency within the organization.

Amber’s expertise extends to crisis communications and event planning, where her innovative thinking and leadership skills ensure that the RTB responds effectively to emerging issues and community outreach opportunities. With a degree in Communication Studies from Dublin City University, Amber combines academic knowledge with practical experience, making her a vital asset in advancing the RTB’s mission to promote fair and transparent tenancy practices through strategic communication and stakeholder engagement.